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You said it right there.Because he got paid $5 million to do it.I think what I'm most upset with by this album is that jay had the chance to do something truly great and inspirational and he decided to put out a safe album. It's not bad, but it's not great, and just leaves me with the question of why are you still rapping? Hov has nothing left to prove, and nothing less to say unless he takes a turn into some radical rap like dead prez, which is what I hoped was going to happen.
Hov could have done some bob marley impact the world **** over some trap beats. He had nothing to worry about. Didn't have to worry about sales, didn't have to worry about pushing a single, didn't have to worry about marketing. Could have done something amazing, but he decided to drop a safe album.
Jay is a great rapper, but it's obvious he doesn't have that much interest in advancing the culture. Which is fine, but please let's not confuse Mr. Carter with trueblooded artists like dead prez or Bob Marley
What I'm saying is that he has the ability to do so. Hov has the ability to be a dead prez if he wants to. He already received that bread though, there was absolutely no reason why he couldn't put out what he wanted to do. I guess it's like he said on moment of clarity, "I wanna rhyme like common sense/ but, i did 5 mil and ain't bee rapping like common since"
Jay's made a lot of money, which is great for him and all. But imo he presently cares more about the business/commercialization side of rap than advancing the artform. Because of that, as a fan of music I hold him in different regard from other artists who are considered great.