Pricing and comments about inflation occur on this site frequently. It's pretty indisputable that Nike prices various shoes based on what it believes it can fetch for them regardless of "tech," construction, inflation, etc. So yes, when people here often argue that prices are because of those things, it's not the full story. That said, as an older shoe enthusiast, I do always note how sneaker prices have really not changed much--at least not for "top of the line" models, for almost 30 years. I don't like paying $200 a pair whatsoever, and due to the decline in popularity of bball shoes the past few years, the market has generally rejected that price point as well. That said, the IVs were the first pair of Jordans I had, in 1989. I believe they were $110.00. In 2018 dollars, that's $222. Likewise, if I go back to my college days balling all the time circa 1996, I'd say most high-level Nikes were around $125, give or take. That's $200 today. So while I don't exactly thank Nike and others for their pricing, I suppose it could actually be a lot worse. Not defending these companies or slamming them, just pointing out a bit of reality. For whatever it's worth.