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Counterpoint -
As a brand, Reebok doesn't really have all that much going for it. They have a few niche classics, and niche classics are the archetype for a successful limited release. A huge GR will just hurt the brand and the shoe because it'll expose the fact that the shoe can't support a widespread release and that even some of the brand's "classics" are nothing more than specialty market pieces. The idea is really for a brand that's trying to (re-)establish itself is to try to forecast demand and match supply pretty closely, because their rep is on the line on every release. That's not the case with Nike. They can drop the ball and still carry a loyal base. And, they can also afford to leave money on the table just to grow the thirst.
If a shoe can't support a widespread release, it's release probably should be somewhat limited. Frankly, if you want Reebok to break lots of stuff out the vault that they have yet to pull out, then you probably want them to see these releases as a success. ...It's actually possible for a company to release a shoe and have both the company and the consumers consider it a success. Ewing Athletics basically just did it.
I see your point man. But he was coming from a different direction. Assuming that he likes that the shoes are gonna be limited which creates ''hype.'' I'm fully aware of Reeboks reputation and how they are trying to re-establish the brand. I work at a shoe store and I watched all of the recent Answer Iv's and Questions sit on shelves and I can imagine that much product that Reebok made and didn't sell hurt the brand (financially). I want to see Reebok strive and stay in the game because they are a legendary company that deserves a place in the athletic industry.