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Ross and Game got substance on their projects. Especially Game. They're just not the "hot" rappers anymore. It's that simple. These dudes been around for a decade. After a decade people just move on unless your Jay or Kanye.
Kendrick, Cole and Big Krit are the only rappers of this generation who have been consistently making music with substance. Most of the young dudes that's hot right now are not putting substance in their music. So that's not the issue.
Kendrick, Cole and Big Krit are the only rappers of this generation who have been consistently making music with substance. Most of the young dudes that's hot right now are not putting substance in their music. So that's not the issue.