Clarence Avant, whose vast influence spanning the worlds of music, sports, entertainment and politics earned him the unofficial title of the "Black Godfather," died Sunday, August 13 at his home in Los Angeles. He was 92.
As
Variety reports, the news of Avant's passing was shared in a statement from his family that reads, in part, "It is with a heavy heart that the Avant/Sarandos family announce the passing of Clarence Alexander Avant. Through his revolutionary business leadership, Clarence became affectionately known as 'the Black Godfather' in the worlds of music, entertainment, politics, and sports. Clarence leaves behind a loving family and a sea of friends and associates that have changed the world and will continue to change the world for generations to come. The joy of his legacy eases the sorrow of our loss."
After moving to Los Angeles in the late ‘60s, Avant formed Sussex Records, and signed
Bill Withers, among other acts. In 1968, Avant orchestrated the sale of the legendary Stax Records. In the '70s, Avant launched
KAGB-FM (Avant Garde Broadcasting), making it the only Black-owned FM radio station in Los Angeles at the time. During the '80s Avant founded Tabu Records and released hits by
The S.O.S. Band,
Alexander O’Neil and
Cherrelle, among others. He also helped then-budding producers
Jimmy Jam and
Terry Lewisconnect with
Janet Jackson to produce her 1986 breakthrough
Control album. He also advised
Antonio "L.A." Reid and
Kenny "Babyface" Edmonds on the launch of LaFace Records and was the promoter of
Michael Jackson's landmark 1988
Bad tour. In 1993 Avant was named Chairman of Motown Records after its sale to Polygram. He continued to operate his Interior Music Group and Avant Garde Music publishing companies until their 2018 sale to UMG.
Avant was the subject of the 2019 Netflix documentary,
The Black Godfather (produced by his daughter, Nicole) that chronicles Avant's colorful, barrier-breaking career and enduring legacy. That same year, Avant was honored by the Recording Academy with the
Grammy Salute to Industry Iconsaward. Over the decades he also received a Thurgood Marshall Lifetime Achievement Award, an NAACP Image Awards Hall Of Fame Award, and a BET Honors Entrepreneur Award. In 2008, the Recording Academy honored Avant with its Trustees Award. Avant was inducted into the Rock and Roll Hall of Fame in 2021, was awarded the Industry Icon Award at the Grammys and received a star on the Hollywood Walk of Fame in 2016.