Research study for work

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Jul 9, 2003
Would love your feedback.  Thanks.
1)      What are your favorite brands?  Why?
2)      Do you own any Samsung products?

3)      We’d like you to think about brands as if they were a person.  Imagine you are at your favorite bar or nightclub and Samsung walked in.  What would Samsung be wearing?  What would Samsung be drinking?  What type of personality would Samsung have?  What would Samsung be doing?

4)      Now imagine if Apple walked into the bar or nightclub…

5)      What if Sony, Virgin and Harley Davidson were there?  What would they be wearing/drinking/doing?

6)      If Samsung was an NFL team, which team would they be?  Why?  What about Apple and Harley Davidson?

7)      If Samsung was an NFL player, which player would they be?  Why?  What about Apple and Harley Davidson?
 
Would love your feedback.  Thanks.
1)      What are your favorite brands?  Why?
2)      Do you own any Samsung products?

3)      We’d like you to think about brands as if they were a person.  Imagine you are at your favorite bar or nightclub and Samsung walked in.  What would Samsung be wearing?  What would Samsung be drinking?  What type of personality would Samsung have?  What would Samsung be doing?

4)      Now imagine if Apple walked into the bar or nightclub…

5)      What if Sony, Virgin and Harley Davidson were there?  What would they be wearing/drinking/doing?

6)      If Samsung was an NFL team, which team would they be?  Why?  What about Apple and Harley Davidson?

7)      If Samsung was an NFL player, which player would they be?  Why?  What about Apple and Harley Davidson?
 
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