But he's the one who said from day one that this was what his brand is about. There's mad interviews of him talking about not wanting to be for the masses and having the brand be for the kid who doesn't want to be like everyone else. I honestly have no issue with expanding and making a living. It could be in Footlocker for all i care, but it's easy to see why his core fans would start turning on him when he starts doing the opposite of what attracted them to the brand/product in the first place. You can't say it's not about the money and that your brand is based on offering the kid who wants to be different a product that gives him more quality than what he's paying for and then offer 10x the production numbers, charge $50 for a cotton t-shirt and up your sneaker prices 30-40% when you start getting a following.