Sneakerheads = Leaders?

Originally Posted by I Love AF1

WE TAKING OVER!!!
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Originally Posted by Barack 0drama

We learned this in Marketing class.

They class consumers into 5 groups...

Innovators, Early adopters, Early majority, Late majority, And laggards.

Sneakerheads would be the leaders or innovators in this case.
This is true but almost every consumer is an innovator somewhere in the market. And every sneaker head is a Laggard in some aspect of the market aswell.


And I don't really trust articles like these. They always seem to twist the facts in order to have a story.
 
And I don't really trust articles like these. They always seem to twist the facts in order to have a story.

Very true. Sure while some people who buy more shoes/clothes than most people are leaders for various reasons(fashion forward, alpha male, etc.).You can find traits for a lot of different things. Smarter people tend to be able to afford more because they have better jobs, you could really spin that ifyou wanted.
 
Originally Posted by jtothadub

Originally Posted by kidKiDd

wow and just with three pairs a year huh??

On average I buy 8-13 a year
if that's the case, i ought to be World Manager or God's Personal Assistant...

i copped 12 pairs since January
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umm theres prob a ceiling where after a certain amount over 3 your a sheep/hypebeast
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