TF IHOP Doing? IHOP says it's changing iconic name !!

[wayniac211]

Brunch gives you a reason to get faded before noon

 

[tay1]

i eat fried chicken at home
prolly 3 out 7 days of the week
i have no problem eating their chicken

I dont have a problem either. It just ain't that good. My mom makes better chicken. No bias.

 

[nawghtyhare]

I dont have a problem either. It just ain't that good. My mom makes better chicken. No bias.

no i didnt say roscos was the best
but after a hangover
or after the club
its

 

[DCAllAfrican]

IHOP admits to faking IHOb name change for publicity | Fox News
http://www.foxnews.com/food-drink/2...to-faking-ihob-name-change-for-publicity.html

 

[plansb]

So you pulled up and saw a bunch of toothless fat people walking into a ihop in what l, like the 90 secs it took you to park and look around?

I'm honestly asking what you saw?

Looked like a trump rally. It's a brand new IHOP and the parking lot was packed, and lots of slobs walking in so we had to drive around the building for a minute just to find an open space, decided it was not for us during that time..

 

[alchemist iq]

IHOP admits to faking IHOb name change for publicity | Fox News
http://www.foxnews.com/food-drink/2...to-faking-ihob-name-change-for-publicity.html

You see thier is one thing to admit and accept accountability when you F'ed up, but to lie about it makes it even worse.

IHOP is on my ish list from now on.

 

[plansb]

this was clearly always a publicity stunt

 

[kingkoopa]

this was clearly always a publicity stunt

Worst executed publicity stunt EVER!

And I don't believe it was a stunt, I think they thought they were on to something.

 

[you go boy]

is their new burgers even good?

 

[Mark Antony]

IHOP admits to faking IHOb name change for publicity | Fox News
http://www.foxnews.com/food-drink/2...to-faking-ihob-name-change-for-publicity.html

This is a very fox news headline.

Seeing some folks were actually confused despite their open explanation the entire time drives that home.

 

[alchemist iq]

Businessinsider.com

IHOP has officially changed its name back from IHOb and is slashing the price of pancakes
Kate Taylor

18h

IHOP is officially back to its original identity as the International House of Pancakes.
Hollis Johnson

• IHOP announced on Monday that it had officially changed its name back to the International House of Pancakes after a brief stint as IHOb, the International House of Burgers.
• The chain changed its name to IHOb in June to promote its new line of burgers.
• To celebrate the return of IHOP and the chain's 60th birthday, IHOP is selling short stacks of pancakes for $0.60 cents on July 17.

IHOP is officially back to its original identity as the International House of Pancakes.

On Monday, the chain announced on social media that its time as IHOb, the International House of Burgers, had come to an end.

"We're giving away 60¢ short stacks on July 17 from 7a-7p for IHOP's 60th birthday. That's right, IHOP! We'd never turn our back on pancakes (except for that time we faked it to promote our new burgers)," the chain posted on Facebook.

In June, IHOP changed its name to IHOb to promote its new line of burgers. The pancake chain began revamping its burgers more than a year ago, IHOP President Darren Rebelez told Business Insider, as it has tried to boost sales outside breakfast.

IHOP will continue to sell both pancakes and burgers.
Hollis Johnson/Business Insider
"We had to make a bold move to get people to be willing to talk about us for something other than breakfast food," Rebelez said in early June.


The name change lit up social media. IHOP's "word of mouth" score skyrocketed following the name change, according to YouGov BrandIndex data. Before the IHOb campaign, 19% of US adults said they had talked about the chain in the past two weeks. Afterward, that figure increased to 30%, the highest score since late 2012.

The IHOb name change was never meant to be permanent. And IHOP never took pancakes off the menu.

"The pancakes haven't gone anywhere ... They're still there. They're on the cover of the menu," Rebelez said.

"Just because we have pancakes doesn't mean we can't do anything but pancakes. That's what we're after: giving more people more reasons to come to IHOP more often."

 

[DCAllAfrican]

Worst executed publicity stunt EVER!

And I don't believe it was a stunt, I think they thought they were on to something.

How is the worst publicity stunt ever?

IHOP has been typed online and thought about by folks within the last month than probably in any other time in their history.

We will wait and see how attendance figured reflect

 

[Guccishades]

Yea some idiot at corporate thought it was lit and got enough people to believe it, but it was fugazi so they deaded it

 

[plansb]

How is the worst publicity stunt ever?

IHOP has been typed online and thought about by folks within the last month than probably in any other time in their history.

We will wait and see how attendance figured reflect

pretty much, i dont know how people cant see this. I never heard people talking about IHOP like that before in my life, on the news, internet, at work, etc..

 

[DCAllAfrican]

Yea some idiot at corporate thought it was lit and got enough people to believe it, but it was fugazi so they deaded it

Pretty sure this was always the plan.

Get folks talking and then go back to normal

 

[Mark Antony]

Pretty sure this was always the plan.

Get folks talking and then go back to normal

They literally said it was since day one in their press releases that it was a temporary thing to garner attention for their burgers, and it blew up more than they could imagine. Somehow folks missed that.

 

[storm2006]

This thread was surprisingly funny.

 

[eracism]

Their pancakes looking NT thick.