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The people that are saying there's some deeper meaning behind charging $495 for a shoe are just like the people that over-analyze what authors are trying to do in their books. He's a huge ego-maniac that is very high on his sons abilities so he's over charging for his signature shoes. Simple as that. There's no cultural or racial undertones to it. He not once has ever brought up race when discussing Lonzo's shoe. That is the doing of everyone that is giving him all this free advertising.
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