Thanks for the insight especially with your background working with adidas. I see the storytelling in quite a few of the models. Just in times like these with the run he’s on, the business side of me says you have to capitalize on this. Grab consumers who aren’t basketball people or have a sneaker for nostalgic purposes to fans of the sport/sneakers. I personally would think you could make a business case to either bump your marketing budget just a bit for moments like this because the extra spend will pay off in the end.
A question (if you can share), where does basketball stand categorically in terms of product creativity, risk or pushing new technology / testing?
JS”