The hype the AJ 1's have is definitely a combo of factors more so than other models. Folks in here have touched on most if not all. You got the love for GOAT himself and all he did whether you are old enough to see him play or not. The fact that we didn't have a AJ 1 high with Nike Air from 2001 until 2011. A 10 year drought only to be teased with a super limited, way better quality, outlet only "banned" release. This to me started the buzz for 1's. Then to get teased again with the speculation at the end of 2010 we would get the OG chi 1's in 2011 with Nike Air; to only then get crap quality Chi's with jumpmans and get slapped in the face with better quality Nike Air "Knick" 1's the same day.
That is followed by (I feel most will agree), the most sought after at the time OG AJ 1, Royals with full OG treatment. This release really got a lot of people to come out of retirement or get in AJ1 game. Throw in a few celebs like Kanye and Jay-Z who are AJ 1 fans along with the growing trend of slimmer, more fitted styles the AJ 1 is the PERFECT shoe to compliment this trend. This release gets resellers to start paying attention and then JB goes and release OG patent black/ gold 1's out of nowhere and make them hyperstrike limited. Everyone goes crazy as prices are $500+ as soon as they drop. Then JB drops the gift and the curse "Fragments" with an even better, more comfortable mold of the AJ1. Right at the end of holiday season and it's super limited, another release to build on the growing hype. Frags retail at $185 which at this point will set the bar for the $160, $20 price increase from just 2 years prior and $30-$50 higher just 4 years prior.
Now after taking all that in......after dope releases in 2015 like Chicago and SBB's, comes the 2016 OG Bred/Banned release with that sexy new mold.....the MOST beloved colorway of the AJ 1 and to thousands of people are one of, if not the greatest basketball sneakers ever!!! The HYPE is REAL for a damn reason!!!!