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Rolex watches hold their value better cuz of their branding, but if we're talking pure material costs? I'll take a gold GT Bentley breitling over most Rolex joints. da sizes are that imposing and impressive.
Yeah from a pure material cost I gotta agree. Breitlings a lil too gaudy for my taste but I can't hate on em at all.
I remember when everyone was copping em a few years back and they were the "wave" at the time.
I mean Breitling watches are also Swiss automatic movements, and have da same historical heritage, for me it really boils down to:
this lump of 18k branded gold is bigger than this other lump of 18k branded gold.
say what ya want about Breitling, that they're gaudy, etc. their wave FORCED Rolex to make bigger watches.