Nah they do care, to some degree, because they are at least trying to do something about it. If they didn't care, they wouldn't have added captcha and now this timer. That shows me they are trying to fight bots and early links. Obviously it isn't perfect yet but we'll see where it goes.
At the end of the day, yeah, it's money in their pocket, but I'm sure they realize that if enough people get fed up with a non-level playing field, they'll give up and move on to other things to spend their money on.