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The pricing of the sweatsuits makes sense if you consider it a demonstrative means by which celebrities can show their support (like the nets and lakers entering their respective arenas wearing the hoodies) rather than as an accessible piece of kobe-related memorabilia for eevryone. They probably made bank and the money went to a good cause. Vanessa and the estate will eventually sell stuff priced for normal people, because there's too much of a market there for them not to.
But then why was it marketed to the public?