THE OFFICIAL NIKE KOBE FOOTWEAR THREAD: RIP LEGEND 1978-2020. MAMBA FOREVER | 8-24-24

I imagine these will be more readily accessible to fans… this was one of Vanessa’s main concerns.
That would be ideal. But that's not Nike's marketing strategy. They might up production. But it won't be close to satisfying the market demand for them.

"It’s a strategy used by luxury giants. In a note to clients last June, Luca Solca, an analyst at investment firm Bernstein, broke down some of the techniques these companies use to “sell exclusivity by the million.” There were some noteworthy overlaps between luxury retailers and Nike. Luxury sellers will deliberately limit sales of a collection to avoid trivializing it, and multiply styles of a product to keep it from appearing ubiquitous while sales are able to grow.

Nike started discussing a revival of the Dunk in 2017, according to Phil McCartney, the company’s vice president of global footwear. It’s one of a handful in Nike’s roster, like the Air Force 1 and Cortez, that has remained culturally relevant over decades and developed dedicated fans.

McCartney admits Nike doesn’t always get its distribution right. He declined to provide specific examples, but a few years ago, the company acknowledged putting too many Jordans on the market. It had to work to reset the “balance between scarcity and scale” at the brand."
 
Nike purposely didn’t Proto the Kobe 2 and 3s…..the 7s were also on that list to not retro. They are going straight to the 8s with react midsole if the PG 6s do well
 
Shoes are already made and sitting in a warehouse in the United States. Look for a shock drop on April 13th during the play in tournament to highlight Kobe’s last game

Y’all not going to be happy with the price hike😒
Deadass the up-ing the pole on us AGAIN?
 
That would be ideal. But that's not Nike's marketing strategy. They might up production. But it won't be close to satisfying the market demand for them.

"It’s a strategy used by luxury giants. In a note to clients last June, Luca Solca, an analyst at investment firm Bernstein, broke down some of the techniques these companies use to “sell exclusivity by the million.” There were some noteworthy overlaps between luxury retailers and Nike. Luxury sellers will deliberately limit sales of a collection to avoid trivializing it, and multiply styles of a product to keep it from appearing ubiquitous while sales are able to grow.

Nike started discussing a revival of the Dunk in 2017, according to Phil McCartney, the company’s vice president of global footwear. It’s one of a handful in Nike’s roster, like the Air Force 1 and Cortez, that has remained culturally relevant over decades and developed dedicated fans.

McCartney admits Nike doesn’t always get its distribution right. He declined to provide specific examples, but a few years ago, the company acknowledged putting too many Jordans on the market. It had to work to reset the “balance between scarcity and scale” at the brand."

Limiting supply doesn’t help anyone but resellers. Defeats the whole purpose of reviving the line.

ID is the best route because everyone eats and not many shoes end up in outlets
 
I expect them to up production numbers for the first couple of drops to meet the increased initial demand, then taper off the production numbers for the subsequent drops. Because ya'll gotta remember Kobes sat on shelves and went on sale. Now that the partnership is back on track, the demand for these are going to drop.
 
Limiting supply doesn’t help anyone but resellers. Defeats the whole purpose of reviving the line.

ID is the best route because everyone eats and not many shoes end up in outlets

I wouldn't say everyone eats for IDs, IDs do be selling out.
 
Back
Top Bottom