This!!
Like give me an NFT for getting a plat which will give me discount for the DLC or even just a wallpaper, digital artbook or a theme.
Yea, exactly but It will only be considered an NFT if the game is utilising a blockchain. Blockchains are basically a ledger no one can change with records of ownership and transactions.
You have a wallet, similar to a bank account which will contain your digital assets which can be a game/crypto currency or unique items like weapons skins, which will be NFTs. It's this tech that allows you to easily trade, sell or gift others digital items eith other players unlike traditional games where you basically just buy every DLC from the publisher.
So in that example of The Division, if they used blockchain then the items will be NFTS with the rarer loot commanding a higher price simply because of supply/demand.
The ones that celebs are buying now are just pictures but they've become like ID to a rich country club which is why they're so expensive. One of them had all owners of the NFT invited to a yaught party.
Other companies are just cashing in on the "collectibles" market to sell you something because people are hoping that the first edition Nike, Pepsi, Disney, Playboy NFT will be worth something in the future. IMO, we're in a bubble and there will be no demand for the majority of NFTs out there. Only ones with utility will survivie IMO and what better usecase is there for owning digital assets than gaming.