Sony Corp. has reached a preliminary agreement with Viacom Inc. to carry the media company's cable channels on its planned Internet-based TV service, a person familiar with the matter said, a significant boost for the Japanese company as it races to secure content rights against technology firms vying to offer similar services.
Sony plans to stream traditional cable channels, as well as on-demand content, over the Internet, posing new competition for cable, satellite and phone companies which have long sold subscription TV services.
Sony must still finalize details of its preliminary deal with Viacom, the person says. Sony also has had discussions with major programmers including Walt Disney Co. Time Warner Inc. CBS Corp., people familiar with the situation say. The status of those talks isn't clear.
A person familiar with the matter said Sony is hoping to launch its online pay TV service by the end of the year. Initially, at least, the service is expected to be available via Sony's PlayStation gaming console - a new edition of which could be released soon - as well as "Bravia" high-definition TVs, but later will also work on other Sony devices including tablets and smartphones, the person said.