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On a side note.....Nike is re-thinking release date procedures after last weekends fiasco..I'm thinking releases may go back to weekdays how it was back in the day. This coming from conference call with my dm.
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I don't think a legacy would be tarnished if they stick mainly to the OG coloways and come out with a few retro+'s that have good color blocking (ie. Flint 7's, Cool Grey 11's, etc). I'm not saying that the shoes should be in constant production like AF1's, just enough so that literally everyone who wanted to buy the kicks to wear would be satisfied. IMO someone's life is worth preserving more than the legacy of a line of shoes. Trampling over other people and leaving your kids in the car in order to have a chance at buying some sneakers is the ridiculous and unfortunate reality that needs to be changed.Originally Posted by Vaddy
Originally Posted by beerdrum108
I, too, would like to see Nike mass-produce popular models like the XI's to completely meet the demand of consumers. That is the only way we can get rid of resellers because, if everyone has their pair, people who scoop up 10+ pairs to resell will be unable to make their profits and the whole "game" can return to the level we all wish it was at. Unfortunately, by limiting production runs, they are able to gain publicity and market appeal without spending a single penny on advertisement, and by doing so, they maximize the amount of profit they can bring in. I'm disappointed that Nike has chosen to follow this route instead of satisfying the overwhelming majority of consumers' wishes and making enough shoes to meet the massive demand.
It's totally fine if they have SOME limited releases, but I feel that shoes like the Concords and Cement 4's shouldn't be so limited as to cause widespread riots around the country, as well as having people get hurt over a pair of shoes. Why should I need to do "homework" to buy a pair of sneakers??
Call me selfish but I disagree mass producing a sneaker like the XI or III tarnishes the legacy if everyone and their mom has a pair on deck IMO. In a imaginary world Nike would make everyone take a online quiz about the sneaker they are trying to cop to weed out the resellers...75% correct and you get to add your sneaker to the cart....
Vaddy wrote:
beerdrum108 wrote:
I, too, would like to see Nike mass-produce popular models like the XI's to completely meet the demand of consumers. That is the only way we can get rid of resellers because, if everyone has their pair, people who scoop up 10+ pairs to resell will be unable to make their profits and the whole "game" can return to the level we all wish it was at. Unfortunately, by limiting production runs, they are able to gain publicity and market appeal without spending a single penny on advertisement, and by doing so, they maximize the amount of profit they can bring in. I'm disappointed that Nike has chosen to follow this route instead of satisfying the overwhelming majority of consumers' wishes and making enough shoes to meet the massive demand.
It's totally fine if they have SOME limited releases, but I feel that shoes like the Concords and Cement 4's shouldn't be so limited as to cause widespread riots around the country, as well as having people get hurt over a pair of shoes. Why should I need to do "homework" to buy a pair of sneakers??
Call me selfish but I disagree mass producing a sneaker like the XI or III tarnishes the legacy if everyone and their mom has a pair on deck IMO. In a imaginary world Nike would make everyone take a online quiz about the sneaker they are trying to cop to weed out the resellers...75% correct and you get to add your sneaker to the cart....
And this is exactly what OP is talking about. Originally Jordan's were just a another sneaker that you could buy at the store. They did not have a legacy at first. They werent a culture status like they have grown to today. There were times when I was a kid when I could walk into a store weeks and weeks after a release and buy what I wanted. I remember when the only way you knew a release was coming was going to the store and asking. Jordan's were originally mass produced to every part of the country(not just HOH and select accounts like they do now), they were the highest of quality and thats what they built their reputation on. Now JB produce low quailty retros at a higher price and limited supplies. By making them limited they are able to feed the people whatever they want and they will buy them
I've said it before but I can't wait til these kids move on to designer shoes. I mean thats the next logical step right? I saw kids in Vans in line for the Concords and thats when I knew that the line between real sneakerheads and trend followers was being blurred. I'd say its been going down hill since the Space Jam's released in '09.. I had NO PROBLEM picking them up from a major mall here in Phoenix, can you imagine if they were released today?Originally Posted by aphexacid
Sneakerheads be patient, the age of the hype machine / SnapBack / skinny jean will fade, and things will go back to normal.
Originally Posted by PRIME
I personally think stores should limit purchases to 2 pairs per person, and Nike should make enough pairs to the point where the mass amount of heads and everyday customers can have a chance to buy the shoes. Nike's hype and advertising is all fine, its the supply that bothers me.
If Nike would release everything as a general release, and actually produce a general release amount of sneakers, the rioting, injuries, and bad media wouldn't even be happening.
I know for a fact that I cannot go to finishline and be the 50th person in line and still get shoes anymore, its a sad thing but its a thing of the past. We need that era to return.
Nike isn't the main one responsible for what happened to the culture. They played a big part in it, but even more so than Nike its us the consumers who turned our underground society into a mainstream sellout culture. All of these blogs force feeding kids into sneakers, celebrities saying "if you don't wear these then you're not cool", etc etc. All of these things have kids nowadays thinking "damn man, I have to get these shoes. If I don't, I'm not going to be like *insert favorite rapper here*" or "Dang man, Hypebeast said blah blah blah blah blah. I have to get these new Jordans". The +*$+ is getting ridiculous. when I was in high school, of course I got Jordans because they were the hottest shoes. WHO DIDN'T get them because it was what the cool kids did? Girls LOVE the guy with the nice kicks. We all know how that story ends. But you have kids now, hell #%!% it, you have kids AND ADULTS now who are just buying EVERY release because its new. These motha %#*$$#% don't even like the model/colorway half the damn time. And thats what breeds resellers.
Our culture has sold out. Point, blank, period. I don't know what we can do to change things, but I do know as of right now the small "underground" culture is dead.
The other day my younger cousin said his boy wants to trade his DS pair of bordeaux VII's that he only wore once for a pair of playoff VIII's that I gave him around last year.
What the #%!% is a DS pair that you only wore once? These kids don't even know what the hell they're talking about but they're parading around claiming to be "sneaker heads".
Once I realized where the culture was at that point, I made a goal; To cop the last remaining pairs of grails I have always wanted and then moved on.
Its gotten to the point where I feel like the thing I used to love so much growing up has been bastardized by social media and internet "news blogs".
But these kids now man, they don't know a damn thing about the culture. They don't know any history but they want to claim that they're part of the culture. Being a sneakerhead and just buying the newest coolest shoes are two completely different things. And thats where the line is often crossed now.
These kids are hookers and Nike is their pimp. I'm tired of being pimped fam.
I can live with Nike hyping their own product. Thats called good marketing.
But I can't live with the lack of supply to meet the demand of us customers. All that does is fuel the other evils that the culture is facing.
Originally Posted by MartyMcFresh
Can we honestly blame Nike for the hype? All they really do is make the sneaker, its the leak of info that gets everybody suddenly interested. First it starts with a few photos somebody secretly snaps, then its rumors about a release date, then as soon as people hear the word limited or exclusive its like free chicken at KFC (disgusting BTW)... I agree with you that we take part in allowing it to happen... I run into a few "real sneakerheads" every now and then at releases and I chat and chill with them while I wait, but crazy thing I never hear or see them again its like we as a culture forgot what its like to stick together and be a team. Back in the day it was chill... Where I come from we would show up at the mall and take our spot in line, write our name and what number we were in line. It was perfect! Then, all of a sudden more and more people came out and it got ridic... I personally blame the stores, they know for a fact how many pairs they receive of each shoe, why have all this madness created in front of your store??? Oh I know why, all for a single sale..."let's attract all these people and sale out in hopes they will spend the money on something else still" How many of you all are guilty of this? We can't continue to blame Nike, because they are producing way more pairs than ever. It's just the disorganized releases that's killing the game... Along with hype.
Back in the day everyone and their mom had EVERY Jordan release. No sort of legacy will be tarnished by giving people what they want.Originally Posted by Vaddy
Originally Posted by beerdrum108
I, too, would like to see Nike mass-produce popular models like the XI's to completely meet the demand of consumers. That is the only way we can get rid of resellers because, if everyone has their pair, people who scoop up 10+ pairs to resell will be unable to make their profits and the whole "game" can return to the level we all wish it was at. Unfortunately, by limiting production runs, they are able to gain publicity and market appeal without spending a single penny on advertisement, and by doing so, they maximize the amount of profit they can bring in. I'm disappointed that Nike has chosen to follow this route instead of satisfying the overwhelming majority of consumers' wishes and making enough shoes to meet the massive demand.
It's totally fine if they have SOME limited releases, but I feel that shoes like the Concords and Cement 4's shouldn't be so limited as to cause widespread riots around the country, as well as having people get hurt over a pair of shoes. Why should I need to do "homework" to buy a pair of sneakers??
Call me selfish but I disagree mass producing a sneaker like the XI or III tarnishes the legacy if everyone and their mom has a pair on deck IMO. In a imaginary world Nike would make everyone take a online quiz about the sneaker they are trying to cop to weed out the resellers...75% correct and you get to add your sneaker to the cart....