the thread about nothing...

He doesn’t have to wear those specifically. When he switched from Nike to adidas it became the “cool” brand.
Pretty sure he had something to do with it. But at the same time there was a surge in popularity with the Superstars and Adidas boost, which helped. Kanye gets credit for the Ultraboost but the NMD kind of happened organically.
 
ZX Fluxes were also popular for a short while. I think those ended up like the Roshes where they made way too many colorways
 
Pretty sure he had something to do with it. But at the same time there was a surge in popularity with the Superstars and Adidas boost, which helped. Kanye gets credit for the Ultraboost but the NMD kind of happened organically.
Adding folks like Beyonce to the lineup doesn't hurt one bit.
That drop was ridiculous!!!
 
It's strange to me how Adidas apparel started to become more popular a few years ago.
Kanye was definitely the jump start to the revival. But a few years back Adidas started marketing heavy towards teens and adults in their 20's as well. A lot of celebrities were all of a sudden seen walking around wearing Adidas out of nowhere. We may have not noticed because we don't pay that much attention to what some of these celebs wear, but the youth payed attention. Celebs + heavy marketing backed by unlimited funds = popularity.
 

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I don't know man, Beyonce way more out there. More "wholesome, more family-friendly hence more marketable etc"
I'm frankly stupefied nike never hopped on it.
Rihanna got ppl rocking puma. Her stuff. I even brought a pair slides. People place Beyonce on this god pedestal, but I rarely ever see ppl really support her outside of music.

Girl dress like Rihanna, get her hairstyles, buy her clothes, lingerie, makeup (which'll probably but her at a billi). I've also seen wild hand henna & lower chest tattoos b/c of her as well. People relate to Rihanna, it's similar to Kanye's influence.
 
Rihanna got ppl rocking puma. Her stuff. I even brought a pair slides. People place Beyonce on this god pedestal, but I rarely ever see ppl really support her outside of music.

Girl dress like Rihanna, get her hairstyles, buy her clothes, lingerie, makeup (which'll probably but her at a billi). I've also seen wild hand henna & lower chest tattoos b/c of her as well. People relate to Rihanna, it's similar to Kanye's influence.
Can't believe I'm debating this, lol but Beyonce got way more clout.
That's it. Adc better off with her in the fold. Rihanna ain't as marketable.
 
Can't believe I'm debating this, lol but Beyonce got way more clout.
That's it. Adc better off with her in the fold. Rihanna ain't as marketable.
Jay-Z has more clout than Kanye, but he can't sell clothes/sneaker like Kanye can. My mom even likes those Fenty Slides. Some people just have a cool factor that others don't. Kanye & Rihanna>Jay-z & Beyonce.
 
I'm interested to see how long this anti-racism trend will last for white people. What are y'all thoughts and predictions? Am I off-base with this?
 
I'm interested to see how long this anti-racism trend will last for white people. What are y'all thoughts and predictions? Am I off-base with this?

Are you off base in what regard?

The liberal coastal elite seem to get it to some degree - middle America is where the true struggle is
 
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