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nice work jw air.
lets see a navy/yellow colorway....
lets see a navy/yellow colorway....
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Originally Posted by MONTEMEX3
they look kinda heavy, what other technologies can be implemented on basketball shoes?
And 1 had a chance, they just stopped caring all of a sudden.Originally Posted by 902kicks
Under Armour needs to stay in their lane... not knockin the hustle, but still.. do you really think they have a chance? same thing will happen as did to KIX and AND1.. GARBAGE
Under Armour Does Well With Runners
Filed Under Retail
Over the past week, we surveyed $#@%! Sporting Goods locations to gauge trends of Under Armour products for runners specifically. We asked the following questions:
1.
What is the best clothing line you have for runners?
2.
What is the best shoe for running?
3.
What running shoes are on sale? Brand/Model?
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72% of respondents said that Under Armour was the best clothing line they had for runners. 20% of respondents said Nike. 8% cited Reebok.
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Under Armour was considered to be the best shoes for running according to 32% of respondents. Nike comes in second as the best running shoes with 28% of respondents. 24% cited Asics.
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44% of respondents stated that Nike shoes were on sale. 32% said Under Armour. 20% said that all running shoes were on sale.
Conclusion: Based on the survey, results suggest that Under Armour products are most recommended for runners. More than50% answered that Under Armour was the best clothing for runners. When it came down to shoes, Under Armour topped their two competing brands, Nike and Asics with 32% of respondents choosing Under Armour. Overall, Under Armour appears to be performing well in the running segment.
I like Under Armour going with a real "tech" look on all their shoes.
I remember Steez had a post with the top selling shoes, and the Air Max 2009 was #1.
Visible technologies sell to those customers who don't really know their shoes. It allows the customer to see, feel and in a way, understand whatthey're paying for. This way, Under Armour can price their shoes a bit more aggressively and rely on shelf appeal to keep the shoes from going intoclearance type markdowns.
Under Armour needs not "play it safe". Be bold, be daring and take risk. Make heads turn. Make people take notice and make people respect what thebrand is doing and how they do it.