Under Armour- The New Prototype

[ouchrislitt]

I think staking an entire campaign on "Stop Training In Running Shoes" was a gigantic mistake.

One thing I haven't really seen is sales figures. The interesting part is UA's site looked like they'd sell out or something based on presales, butI haven't seen any of those other sizes really move. Oh well, perhaps they'll get it right with runners and basketball shoes next year -- assuming thiscampaign doesn't doom them.

 

[jayciro]

I hope they fit fat feet? Anyone know?

 

[ouchrislitt]

They're definitely snug. Go up a half size for certain.

 

[andrew630]

ew