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this is a TERRIBLE comparison. eastbay provides release information, product stock info, and help with customer service. this sock company is promoting their own products and just trying to sell their stuff. you dont see eastbay posting in threads trying to get people to buy their eastbay brand reversible jerseys or their version of elite socks.
Its really not my business one way or the other so I don't care either way, but just a few things:
1. They are using the actual product in discussion here which is the NIKE Elite socks. Its not as if they have their own proprietary sock brand or style and are "pushing" it or "promoting" it.
2. People, on the thread, including myself asked specific questions, not unlike many people do about availability, sizing, stock location, etc... Some of that repetitive questioning bothers or annoys me but I don't gripe about it. Its part of the thread and some people don't take the time to investigate deeper, read back or search for the answer themselves before asking the question. Its all good in the end. Different strokes for different folks.
3. Its not as if this thread moves like some others 10-15 pgs. in a day, and this info is getting mixed in with other daily updates, weekly updates, etc... Updates on socks usually occur every few weeks or even months, so I don't really so the big deal with this info being added here.
Lastly, people are curious naturally, so they ask questions, IT can be taken to PM which I have done, but I don't think these posts are made here specifically for the idea of gaining direct sales and exposure. The customization deal is a pretty niche market and these guys probably have done their homework. They aren't targeting the "masses" here as most people wont be paying upwards of 30-40 bucks for some socks. Its a very cool idea and concept but definitely not for everyone.