THIS is da video i was looking for..explains why french montana made so many mixtapes..son been turning down record labels
for a hot min, he was eating quiet fine being independent...
a$ap was in a shelter in New Jersey when french montana was eating.
independent.
And yet 20 mixtapes and 10 years later
French has no album out, is touring small clubs and venues while Rocky is on tour with Drake, Rihanna, and touring his own headlining tour, selling out stadiums, getting Alex Wang and FIFA commercial placements, going on Kathy Griffin, and has an album out after 12 months of his first tape.
there's a difference between not being ABLE to do, and turning it down by design.
if you paid attention to da video it clearly states "there's 2 different type of artists, industry and independent"
when you da industry loop, and a company has invested 2 million in you, they are VERY ENCOURAGED to have to spattered all over
da place to re-coup, lemme ask you a question, you think a$ap's record label is re-couping that 2 million dollars they invested in
a$ap rocky? its definitely not gonna cut it with just his album sales, so they gotta honk him and his wares to every platform they can.
french montana on da contrary as already done most of his ground work and built his brand from da jump, look at da deal he signed,
he's got a JOINT venture with MMG/Bad Boy, so he's coming to da table as established boss already, he kept all his masters, and
pop that is a smash hit, so w/e it took to make his album has already been made back and then some, its all up to him at this point
to put da album out, unlike some artist that are hungry for that quick check, french already been eating, he was already at a positiion
where rocky was WORKING to get to. as a artist da more creative control you have, da more able you are able to pull da plug on
things you're not trying to do. look at this way, if a$ap didn't do all that press he would be in a ALOT WORST position then a cat
like french montana that doesn't have to do any of that to eat. sometime ya gotta take da fan hat OFF and put da industry hat ON.
"what if i did all da advertisement thrown my way, and i boned every chick that would throw me some play" -Nas