- 74,910
- 24,320
Very logical reasons why it hasn't had the numbers expected. Not many people like watching stuff on their computer or tablet. Not many have a gaming system. Not many know what a Roku is. It's an issue that hopefully should be cured with time, but who knows. That's really why I'm not too bearish on the company on this matter. I see no reason for subscribers to eventually unsubscribe unless there's an economic or personal issue rising, so the battle in my eyes is attracting the new eyes that haven't yet embarked on that mission. In 2 years, provided the economic landscape doesn't deteriorate immensely (which you never know), I think the Network will have the expected numbers.The Network would've been better as a regular television channel*. I feel like there's a huge demographic who haven't advanced into interactive media. They're the types who go to Redbox because streaming Netflix is "too complicated". They're not even sure how to get The Network on a TV. They're the ones who need downloading the WWE app explained to them. They also still pay $60 per PPV even though you can pay $60 for six. If you told them they could just pay the extra $10 on their cable bill, they'd subscribe.
There's a lot to be said for "random watching" too. It's like someone said, saying you're airing SummerSlam 98 isn't appealing when you can watch it on demand. But if you say, Summerslam 98 is airing on my regular WWE Channel, I'm either tuning in or setting my DVR. On demand makes you go "Eh, I can get it whenever". Which turns into never because there's no real urgency.
*I know that's what they wanted initially but it didn't work out.
Questions for you guys that subscribe, would you unsuscribe unless things suddenly became tight financially? It's a good value if you like the product.