- 94,403
- 33,461
Al proceeds went to charity last i checked so Vanessa prob fronted all the cash to make the gear and all the money went to charityIt's Marketing 101.
1. They're going to generate buzz off of the outrageous price, similar to BBB or when Nipsey sold his mixtape for $100.
2. Celebrities, athletes and influencers will be seen wearing it which will drive sales
3. This is the only official Kobe gear going forward so everyone knows it will become a collector's item in the future
$300 for screen printed hoodies certainly isn't an egalitarian approach but it makes sense from a business perspective.
props to her
Yes I know she’ll prob get a tax right off but I don’t see anyone else upping the prices and giving all the money to charity