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Kidding, but not really though.I dont think its smart. I dont think people buy adidas nmd because they are limited or for the hype. This is the first sneaker adidas has produced in years which is decent and can compete with Nike. Much larger releases would still sell out. If anything Adidas are copying the Jordan mould and aren't being very imaginative
I never said people buy NMDs because of hype, I said adidas was building hype by keeping the shoes limited. It's not a new or foreign technique, companies of all shapes and sizes have been using it for years to great success. But, now that you mention it, there are definitely a lot of people buying the shoe largely because of the hype around it (resellers for example). In fact I'd say that's the case with the majority of people buying the shoe right now. So many were on the fence initially but after seeing how fast they sold out, they're all trying to cop. It's not like NMD fans are purists, immune to the hype.
Also the Ultra Boost was & is a much bigger shoe for adidas impact & sales wise than the NMD, the NMD still has to prove itself outside of the "hypebeast" market. And considering the UB is the most popular runner on the market right now, I'd say it's been helping adidas compete with Nike just fine for a good stretch before the NMD showed up.
Larger releases of the NMD will sell out right now, primarily because of the hype that adidas has built up around them by keeping them limited & in demand so far.
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