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I can see these actually releasing as some sort of fusion retro+ 3 with inflated prices, but not as the 33.
If they decided to make an AJ3 fusion (and I hope they don’t) it would make much more sense to use the 270 setup.
Air Jordan XXXIII first info
- Thread in 'Jordan Brand' Thread starter Started by J Kilroy 85,
- Start date
If they decided to make an AJ3 fusion (and I hope they don’t) it would make much more sense to use the 270 setup.
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Yea this concept to me was a good one! Again that’s my opinion and wit that said I doubt I’m gonna like this shoe. Especially if it
Has a _amn shroud. You jus simply can’t give a nod, pay homage to a shroudless shoe, and add a shroud imo!
Has a _amn shroud. You jus simply can’t give a nod, pay homage to a shroudless shoe, and add a shroud imo!
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I can see these actually releasing as some sort of fusion retro+ 3 with inflated prices, but not as the 33.
I wonder if these sites even care they hurt their credibility by posting any and everything in an attempt to be first.
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Man I wish I could fast forward to Thursday for the reveal. Unless they sneak a pic before then...
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From Nike via David Creech:
Designing Jordan Brand's Future
September 17, 2018
I get asked all the time what it’s like to be the creative director for Jordan Brand. The answer is it’s an unbelievable opportunity to take an iconic symbol known around the world — the Jumpman — and obsess about how we can script it for the future.
Of course, we in Jordan Brand are fortunate to lay claim to all the assets and the icons we have; there’s a long history of ground-breaking design to borrow from and modernize. But great designers — and we have a huge team of them here — know that design must look toward what’s next.
We are always looking to grow into new audiences, and we know we must continue to deliver product along an evolving and modern lens.
A preview of a new, innovative component in the Air Jordan XXXIII.
As we focus on the future, we need to lead with innovation. We call this Flight Utility, and it's about designing for the future — extrapolating from the core Jordan Brand DNA along an innovation and function-first approach. As designers, we see ourselves as problem-solvers. When you start with innovation, it leads you to someplace new.
That new design ethos can best be seen in our forthcoming game shoe, the Air Jordan XXXIII. This shoe arrives from balancing an opportunity in innovative, data-backed design with an aesthetic that speaks to what feels uniquely true about Jordan Brand. It also stems from something we believe in deeply: that audacious athleticism is what takes sneakers into the future. Leaps of faith and daring are the best places from which to imagine.
Flight Utility is about designing for the future – extrapolating from the core Jordan Brand DNA along an innovation and function-first approach.
But the way we are conceiving new frameworks for Jordan — with the XXXIII, plus other upcoming footwear and apparel silhouettes also inspired by Flight Utility — always demands appraisal too. The question becomes clear: what is the new proposition that should carry us forward?
It's an answer that verges on the inspirational — Jordan Brand is driven by attitude. It’s an attitude you can see in Flight Utility, and as we design for a new generation of fans. We harness this attitude by taking inspiration from a wide array of partners: athletes, brands, clubs, entertainers, universities and more.
Audacious athleticism is what takes sneakers into the future.
In the end, Flight Utility opens a new aperture to form the future visual language of Jordan Brand. Call it an attitude or a championship mentality or a commitment to the pursuit of greatness — it’s all predicated on adapting to athletic and aesthetic shifts. This is the mentality you’ll see come to life in our design going forward. After all, for us at Jordan Brand, conquering change is second-nature; you can see it in the Jumpman, shaking free from the grip of gravity.
Designing Jordan Brand's Future
September 17, 2018
I get asked all the time what it’s like to be the creative director for Jordan Brand. The answer is it’s an unbelievable opportunity to take an iconic symbol known around the world — the Jumpman — and obsess about how we can script it for the future.
Of course, we in Jordan Brand are fortunate to lay claim to all the assets and the icons we have; there’s a long history of ground-breaking design to borrow from and modernize. But great designers — and we have a huge team of them here — know that design must look toward what’s next.
We are always looking to grow into new audiences, and we know we must continue to deliver product along an evolving and modern lens.
A preview of a new, innovative component in the Air Jordan XXXIII.
As we focus on the future, we need to lead with innovation. We call this Flight Utility, and it's about designing for the future — extrapolating from the core Jordan Brand DNA along an innovation and function-first approach. As designers, we see ourselves as problem-solvers. When you start with innovation, it leads you to someplace new.
That new design ethos can best be seen in our forthcoming game shoe, the Air Jordan XXXIII. This shoe arrives from balancing an opportunity in innovative, data-backed design with an aesthetic that speaks to what feels uniquely true about Jordan Brand. It also stems from something we believe in deeply: that audacious athleticism is what takes sneakers into the future. Leaps of faith and daring are the best places from which to imagine.
Flight Utility is about designing for the future – extrapolating from the core Jordan Brand DNA along an innovation and function-first approach.
But the way we are conceiving new frameworks for Jordan — with the XXXIII, plus other upcoming footwear and apparel silhouettes also inspired by Flight Utility — always demands appraisal too. The question becomes clear: what is the new proposition that should carry us forward?
It's an answer that verges on the inspirational — Jordan Brand is driven by attitude. It’s an attitude you can see in Flight Utility, and as we design for a new generation of fans. We harness this attitude by taking inspiration from a wide array of partners: athletes, brands, clubs, entertainers, universities and more.
Audacious athleticism is what takes sneakers into the future.
In the end, Flight Utility opens a new aperture to form the future visual language of Jordan Brand. Call it an attitude or a championship mentality or a commitment to the pursuit of greatness — it’s all predicated on adapting to athletic and aesthetic shifts. This is the mentality you’ll see come to life in our design going forward. After all, for us at Jordan Brand, conquering change is second-nature; you can see it in the Jumpman, shaking free from the grip of gravity.
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Killakel
Guest
Sound like this is going to be a brand new shoe from the ground up not base off the 3.This is going to be very interesting to see what the brand cook up
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Probably based of the 6 with a shroud and lace lock you pull down to tighten the laces lol
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I’m glad. They regressed after the XX9. Looking forward to forward thinking.
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getting close!
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Though it was a decent read, I don't think he gave much information.. As close as we are to the reveal, they could drop a little more in nuggets up to the release.. But if this doesn't involve the 3 from an inspiration design, this could back fire if they don't capture a clean and pleasing design visually to accompany the performance they are looking to implement..
D
Deleted member 107398
Guest
3’s are my favorite shoe of all time (specifically Black Cements), I’m looking forward to these
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So a pull strap lockdown is innovative? Ok.
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blah blah blah lets see the shoes, I cant wear words.From Nike via David Creech:
Designing Jordan Brand's Future
September 17, 2018
I get asked all the time what it’s like to be the creative director for Jordan Brand. The answer is it’s an unbelievable opportunity to take an iconic symbol known around the world — the Jumpman — and obsess about how we can script it for the future.
Of course, we in Jordan Brand are fortunate to lay claim to all the assets and the icons we have; there’s a long history of ground-breaking design to borrow from and modernize. But great designers — and we have a huge team of them here — know that design must look toward what’s next.
We are always looking to grow into new audiences, and we know we must continue to deliver product along an evolving and modern lens.
A preview of a new, innovative component in the Air Jordan XXXIII.
As we focus on the future, we need to lead with innovation. We call this Flight Utility, and it's about designing for the future — extrapolating from the core Jordan Brand DNA along an innovation and function-first approach. As designers, we see ourselves as problem-solvers. When you start with innovation, it leads you to someplace new.
That new design ethos can best be seen in our forthcoming game shoe, the Air Jordan XXXIII. This shoe arrives from balancing an opportunity in innovative, data-backed design with an aesthetic that speaks to what feels uniquely true about Jordan Brand. It also stems from something we believe in deeply: that audacious athleticism is what takes sneakers into the future. Leaps of faith and daring are the best places from which to imagine.
Flight Utility is about designing for the future – extrapolating from the core Jordan Brand DNA along an innovation and function-first approach.
But the way we are conceiving new frameworks for Jordan — with the XXXIII, plus other upcoming footwear and apparel silhouettes also inspired by Flight Utility — always demands appraisal too. The question becomes clear: what is the new proposition that should carry us forward?
It's an answer that verges on the inspirational — Jordan Brand is driven by attitude. It’s an attitude you can see in Flight Utility, and as we design for a new generation of fans. We harness this attitude by taking inspiration from a wide array of partners: athletes, brands, clubs, entertainers, universities and more.
Audacious athleticism is what takes sneakers into the future.
In the end, Flight Utility opens a new aperture to form the future visual language of Jordan Brand. Call it an attitude or a championship mentality or a commitment to the pursuit of greatness — it’s all predicated on adapting to athletic and aesthetic shifts. This is the mentality you’ll see come to life in our design going forward. After all, for us at Jordan Brand, conquering change is second-nature; you can see it in the Jumpman, shaking free from the grip of gravity.
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Not really a decent read though since its just the designer gassing himself up with vague cliche phrases like, "yeah we have this huge heritage of design to draw from but we prefer to move forward" and other such nonsense. That article actually left me feeling less hopeful about these.
Just imagine how Tinker wouldve written that statement...
Expect pumped up mediocrity and cliche with a 'innovative' pull strap borrowed from a pair of nike golf shoes. Thats what I got from it.
Praising these will feel a lot like when little timmy scores a goal in the 4-6 yr old soccer league. Yaaay good job buddy!
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So lace locks.......... 
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Ok guys, Ill throw you a bone today. 3 days early. Here you go 
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not the reaction I was hoping for
oh boy
here we go again.
oh boy
here we go again.
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come on man its got a basketball net on the back, we're moving forward
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That's pure comedy!! I needed that laugh for a slow moving Monday!
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Atleast it doesn't have an oversized jumpman and jordan plastered everywhere
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Well here is another color to expect.. Something with substance..
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they shouldve stopped at black
K
Killakel
Guest
This colorway sound dopeWell here is another color to expect.. Something with substance..
