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Here's some of the pics of the Nike lifestyle stuff I was talking about: http://www.styleforum.net/t/311835/nike-thread/2040#post_6264259
I really like how JCP is revamping its image...down to the simple name of "JCP". It's clearly coming at brands like H&M, and Zara and acknowledge that menswear is becoming popular among the younger crowd.
I do too but unfortunately not many feel the same way as we are considering how much their stock price has dropped. Apparently they have been attracting the younger consumer but their older consumers have been turned off by it. Unfortunately for them, that was a large part of their consumer base. They need to find a medium if not JCP is going to fall and fall hard.