Some people pay extra for "barefoot" shoes that have almost no structure and almost nothing between your foot and the ground because that is what is comfortable for them. Some people have the thickest and squishiest Hoka available because that's comfortable for them. Some want the flattest surface possible and the lightest piece of nothing possible, and some want a 4 pound boot with 3 layers of thick veg-tan leather that you have to wear for 100+ hours for it to form to the shape of your foot with a super-high arch and an extra heel lift. Different strokes...