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Is Reebok making a comeback?... They were once really hot then over the years it faded .... but now it is ranked #3 overall footwear brand.
Reebok has pulled off one of the more incredible footwearturnarounds in recent memory. After all but being left for dead overthe past several years with an integration into the adidas Groupportfolio, sagging sales, and discontinuation of the Allen Iversonbasketball line, Reebok is back.
According to Matt Powell, analyst at SportsONESource,the Canton, Massachusetts based brand is currently the No. 3 overallfootwear brand and No. 3 basketball brand in America, after the latestDecember 2010 sales reports. Following behind industry leaders Nike andJordan Brand, Reebok managed to more than double its market share lastmonth which now sits at 2.7% in Basketball and 5.8% overall.
Reebok has continued to surge on its Toning and Running ZigTechproduct and saw all of its Basketball business growth directly from theZig Slash model, endorsed by new face-of-the-brand John Wall.
Some background was taken from
http://counterkicks.com/2...3-shoe-brand-in-america/
but I think this is an interesting topic.........COMMENT
Reebok has pulled off one of the more incredible footwearturnarounds in recent memory. After all but being left for dead overthe past several years with an integration into the adidas Groupportfolio, sagging sales, and discontinuation of the Allen Iversonbasketball line, Reebok is back.
According to Matt Powell, analyst at SportsONESource,the Canton, Massachusetts based brand is currently the No. 3 overallfootwear brand and No. 3 basketball brand in America, after the latestDecember 2010 sales reports. Following behind industry leaders Nike andJordan Brand, Reebok managed to more than double its market share lastmonth which now sits at 2.7% in Basketball and 5.8% overall.
Reebok has continued to surge on its Toning and Running ZigTechproduct and saw all of its Basketball business growth directly from theZig Slash model, endorsed by new face-of-the-brand John Wall.
Some background was taken from
http://counterkicks.com/2...3-shoe-brand-in-america/
but I think this is an interesting topic.........COMMENT
