This is plain wrong too. Yes, they do make some shoes more limited, but they ain’t selling 500k pairs of most shoes on NDC. This wasn’t a limited shoe.
What Nike is good at is convincing people it was just tough luck cause it was a very desired release due to the history, nostalgia… it’s all horse ****. It breeds the hype so they don’t have to spend money marketing their highest selling products, while making it incredibly hard for the highest produced shoes to even get in the hands of consumers.
I’m not even arguing they need to change. They don’t need to do anything when they have everyone captive a dozen years after they figured out what they could do. Once StockX and GOAT cemented a “legitimate” marketplace and it wasn’t just NT classifieds and eBay, CL… well it made it that much easier for the shadow middlemen to hoard inventory while the myth drives it all in a cycle of $10 increases, normalized by 50% markup on GR’s as soon as you strike out 30 times! Nike is killing it. All of us still doing this are loser sheep.