Jordan Retro 1 '85 Black/Red Feb 14th 2025

So I’ve taken the time to talk to some folks close to the brand through friendships and or professionally.

They under no circumstances wanted these to “sit” to the point of almost being beyond paranoid about it. There solution? Limit them beyond measure to under 10k pairs to 23 wholesale retailers (not 23 stores only), but 23 different retailers accounts across many stores.

Each likely getting 1-2 size runs.

This release is a huge slap in the face to everyone to start the 40th anniversary. I hope 95% of releases sit this year and go on sale. The brand is so out of touch, they themselves have become greedy by over saturating the market beyond measure.

Then you limit the shoe that got you to the dance and screw the people over? Gross

So not 23 stores but 23 retail accounts. 10k is a lot harder to contain than 529 pairs like the titanium 23 but it’s still ridiculous that they have allowed these to slip through the cracks.

There’s no excuse for JB. It’s a horrible look.
 
Now this stupid narrative is spreading that “when they’re too available y’all complained” 🙄 who was complaining about getting shoes you actually wanted for retail??

the seeded/sneaker influencer class and they’re fans are acting like Nike has the toughest job in the world trying to figure out how many pairs of they should release as if the only options are tier 0 limited or holiday 11 GR. Nike walks that line just fine all the time. Chicago 2s, WC3s, Military Blue 4s, etc.
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I almost wonder if this was in the works all of last year just as a way to release this shoe with hype at 40 years but not risk it “sitting”. Panic button mode.
 
After finding out how limited these are, looking at them pisses me off I'm not gonna lie. I checked ebay out of curiosity to see if any backdoored pairs had been listed yet and a resell shop is selling them for $1200 :smh:

You can get a pair on StockX for $900. A much better deal.
 
Todays casual or hypeboy is seeing a shoe "sit" and its automatic trash. The real buyers dont care as long as they have them. JB is not concerned about the real buyer. The EXACT same shoe could be impossible and its gold to them. Its so frustrating. The brand caters to them simply because there are more of them , then us.
 
Todays casual or hypeboy is seeing a shoe "sit" and its automatic trash. The real buyers dont care as long as they have them. JB is not concerned about the real buyer. The EXACT same shoe could be impossible and its gold to them. Its so frustrating. The brand caters to them simply because there are more of them , then us.
Good points.

That being said, if more of “us” started expressing our dissatisfaction with our pocket books, it would absolutely affect JB’s bottom line.

But how many of us actually do that?
 
Todays casual or hypeboy is seeing a shoe "sit" and its automatic trash. The real buyers dont care as long as they have them. JB is not concerned about the real buyer. The EXACT same shoe could be impossible and its gold to them. Its so frustrating. The brand caters to them simply because there are more of them , then us.
Yeah but they’re passing up profits to look cool? Doesn’t really add up. The motive has to be to stimulate more interest or they’re just leaving money on the table.
 
Good points.

That being said, if more of “us” started expressing our dissatisfaction with our pocket books, it would absolutely affect JB’s bottom line.

But how many of us actually do that?
I dont think there are enough of "us" to make an impact for them to truly feel though.
 
Todays casual or hypeboy is seeing a shoe "sit" and its automatic trash. The real buyers dont care as long as they have them. JB is not concerned about the real buyer. The EXACT same shoe could be impossible and its gold to them. Its so frustrating. The brand caters to them simply because there are more of them , then us.

Facts.

No one was complaining when the BC3s flooded the globe. To this day there's still restocks. No one was complaining when the Stash pack was easily accessible.
 
The motive has to be to stimulate more interest or they’re just leaving money on the table.
The goal is to drive more interest for sure here. We all think easily if they make 500 k they would all still sell. They are not looking for that. They are trying to bring back the hype for the model and brand. I hate it. But thats what I think they are doing for sure. Def leaving money on the table for another goal or purpose. They still win unfortunately.
 
The goal is to drive more interest for sure here. We all think easily if they make 500 k they would all still sell. They are not looking for that. They are trying to bring back the hype for the model and brand. I hate it. But thats what I think they are doing for sure. Def leaving money on the table for another goal or purpose. They still win unfortunately.
Correct. There are no feelings on the spreadsheets.

However, it's a dangerous game to play right now. There are more options than ever. Advertise things I can't have doesn't make me covet you more, it makes me buy from other brands.
 
The great irony in all this is that it was the sneakerheads who kept warning Jordan Brand not to kill the golden goose by releasing bad colorway after bad colorway.

Jordan Brand didn’t listen.

Yet who are they punishing for their greedy miscalculation?

…the sneakerheads.
 
gone put hibbett on the list so I can have a real chance at these

shoe palace may be my only real shot so far depending on how they handle this
 
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