Jordan Retro 1 '85 Black/Red Feb 14th 2025

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All this for a shoe they won’t let their customers buy…

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🤦‍♂️

All this for a shoe they won’t let their customers buy…

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My thoughts exactly, what’s crazy is the shoes would sold out if they were an 85 release already because it’s THE OG colorway. All the Air Max 1 big bubbles sold out almost immediately, Lost & Founds did the same. The oversight with Jordan 1’s sitting is because they kept making wack colorways along side really good colorways constantly and were just droppin all types of other nonsense. The sneaker fatigue was real and ppl wanted to be smart about their money and get THE OG colorways. Reimagined 4’s didn’t sit, Black Cement 3’s didn’t sit, Hell the Black Cat 3’s didn’t sit either. They coulda saved money dropping OG colorways only and they woulda sold out off the nostalgia. No one really cared for those suede royals cuz they looked funny and didn’t feel right. If Chicago 85’s dropped with the regular number they would get ate up immediately. This just feels like a slap in the face for all this marketing.
 
“You didn’t want to buy my trash, so I won’t let you buy my gold” is a wild sentiment for a company to have.

This is the way their contracts with stores work too. Have to buy X amount of lower tier product to get the hot stuff. I know one store around my way that refuses a Jordan contract from Nike on a regular basis because they're not trying to go into massive debt just so they can get "in-demand" product that may or may not sell.
 
“You didn’t want to buy my trash, so I won’t let you buy my gold” is a wild sentiment for a company to have.

Exactly this…

It’s even more ridiculous because they’re rolling out this big campaign about how they’ve gotten this shoe as close to OG as possible, then they throw out the ~exclusive~ angle…

Sneakerheads chirp incessantly about getting shoes closer to OG, while still buying the almost there stuff, only for the brand to show they can get the specs right…THEN they tell 99% of the people that’s been begging for those changes ~y’all can’t have these though~

Tell me that’s not spiteful as all hell…
 
The oversight with Jordan 1’s sitting is because they kept making wack colorways along side really good colorways constantly and were just droppin all types of other nonsense. The sneaker fatigue was real and ppl wanted to be smart about their money and get THE OG colorways.

The other contributor to this was at the height of jordan 1 hype, EVERYTHING was hard to get and nike made no real effort to fix that. so plenty of people just became okay with missing out on jordan 1 releases. Nike made the pivot to flooding the streets way too slowly and allowed folks to move on to other shoes.
 
The other contributor to this was at the height of jordan 1 hype, EVERYTHING was hard to get and nike made no real effort to fix that. so plenty of people just became okay with missing out on jordan 1 releases. Nike made the pivot to flooding the streets way too slowly and allowed folks to move on to other shoes.

See that’s the elephant in the room that Nike isn’t even willing to face…I don’t think this works out for them like it has in the past…It’s not going to hype up the other stuff because people are obviously more comfortable with walking away and looking at other brands…
 
yall shouldn’t be surprised about any of this marketing. This is their very simple plan:

1. Market the hell out of the bred 85
2. Release a tiny quantity of a shoe everyone wants
3. Now there’s a Jordan 1 on resale platforms going for over $1k (which hasn’t been the norm in years)
4. Theoretically this infuses Jordan 1s and gets the youth hyped for them

I’m not saying it’s gonna work, just that this is what their plan is. It’s all designed around making a Jordan 1 coveted again. To see someone wearing them on the street and go “oh wow.”

5. Now that they see people will pay more than $250 everyone was complaining about, it gives them more of an excuse to continue raising retail prices until people start getting pushed out the game to move onto another hobby other than sneakers.
 
That ish def aint gon work on me. These will come back again, and again... not stressing or even caring about this release tbh.
The next time they come out I’ll be done with kicks

Here and there something nostalgic sure if I’m even keeping up to date but I’m pretty much done. Really don’t buy much at all other than random stuff I find deep discount

Even then I don’t even wear many Jordan’s anymore. I have a pair of 3s I rock here and there: some low tops ones.

Currently gonna try and get rid of majority or collection other than some Jordan 1 highs and pass down to my son because I thought it’s cool
How some people find 20-30 year old shoes their parents owned

Other than that, **** shoes especially the games and the hoops you need to jump thru to get anything decent looking :lol
 
5. Now that they see people will pay more than $250 everyone was complaining about, it gives them more of an excuse to continue raising retail prices until people start getting pushed out the game to move onto another hobby other than sneakers.

And Nike still wonders why New Balance, HOKA, and the other shoe brands' financial stock figures ended up rising up higher than own THIS PAST YEAR

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The more Nike keeps pulling this price raising/stock limiting marketing stunts like this..............the more this entire site will be renamed to NEW BALANCE TALK
 
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