Jordan Retro 1 '85 Black/Red Feb 14th 2025

[All Ready]

I don’t think people are confused about the scope of nike

people are saying Nike’s losing percentages of market share

and nikes aren’t the go to anymore for many

 

[trappedintime]

I don’t think people are confused about the scope of nike

people are saying Nike’s losing percentages of market share

and nikes aren’t the go to anymore for many

Losing market share has to be put in perspective. JB dominates the basketball shoe market. They aren’t losing ground there. Nike is losing small ground on running shoes to some of the secondary players combined, but they’re still moving a lot more product than 5 years ago overall and no single brand has stepped up or a couple points of market share would be tens of points.

This isn’t a rare “problem” though. You lead the market and the market grows because of your product, the main thing is that you’re still growing too. Nike Basketball and Nike Running could use some more hits, and arguably more innovation, but even the innovation talk is pretty silly.

This is a rather mature market and most of the players have been using synthetics for 10-20 years now. The innovation across the market has slowed for basketball and running shoes. The last innovation that actually hit Nike hard was Adidas Boost and that’s a decade behind us.

 

[spiderjericho]

I’m not saying they’re not #1. But I have never seen the amount of New Balances, On, Asics, Adidas as prevalent. And it probably doesn’t help there’s these Chinese brands as well. Again…not saying they’re still not #1.

 

[All Ready]

Losing market share has to be put in perspective. JB dominates the basketball shoe market. They aren’t losing ground there. Nike is losing small ground on running shoes to some of the secondary players combined, but they’re still moving a lot more product than 5 years ago overall and no single brand has stepped up or a couple points of market share would be tens of points.

This isn’t a rare “problem” though. You lead the market and the market grows because of your product, the main thing is that you’re still growing too. Nike Basketball and Nike Running could use some more hits, and arguably more innovation, but even the innovation talk is pretty silly.

This is a rather mature market and most of the players have been using synthetics for 10-20 years now. The innovation across the market has slowed for basketball and running shoes. The last innovation that actually hit Nike hard was Adidas Boost and that’s a decade behind us.

I didn’t read none of their comments

I was talking bout the companies as a whole

I was speaking more to the nike is falling off thread from general

I’d imagine they’re fusing the 2 points together

 

[ill4eva]

Losing market share has to be put in perspective. JB dominates the basketball shoe market. They aren’t losing ground there. Nike is losing small ground on running shoes to some of the secondary players combined, but they’re still moving a lot more product than 5 years ago overall and no single brand has stepped up or a couple points of market share would be tens of points.

This isn’t a rare “problem” though. You lead the market and the market grows because of your product, the main thing is that you’re still growing too. Nike Basketball and Nike Running could use some more hits, and arguably more innovation, but even the innovation talk is pretty silly.

This is a rather mature market and most of the players have been using synthetics for 10-20 years now. The innovation across the market has slowed for basketball and running shoes. The last innovation that actually hit Nike hard was Adidas Boost and that’s a decade behind us.

You can be flippant about it, but Nike’s Board of Directors replaced the CEO because they weren’t happy about how things were trending.

 

[downyboy]

lol

They taking lame to new levels

They need to ban the people working on this release

 

[JMB10215]

Absolutely and this ends up all being perception, which is what creates YouTube content, no matter how factually incorrect it is. If JB had produced 200k less XIs they’d appear to be more popular than they are, but JB would have lost $46M in revenue.

All of these increased productions last year would have looked like home runs from a sellout perspective but the entire run of MB 4’s, BC4’s, BC3’s, Columbia XIs did or will sell out eventually at volumes unimaginable 5 years ago, let alone 10. If they moved say another 700k-1M pairs than they would have with previous production runs, we’re talking about 150-250M more in revenue. And we know their manufacturing costs are the lowest in the industry and they do zero marketing.

But to actually look at sales numbers from these other companies you’d see they aren’t even making a dent in JB’s revenue. The fact the market is growing, the secondary players are seeing increased revenue and JB’s revenue is still higher year after year proves beyond any hair brain YouTuber’s perceptions that JB’s not losing out on business to NB, ASICS, OC, Hoka, etc.

But JFC, can’t some of these dudes actually move beyond perceptions and use a smidgeon of brain power?

Here’s my pushback with this assessment though. Fiscally we haven’t seen the ramifications of this yet. We are just talking about what’s happening in real time with the younger generation. 5-10 years from now then we can talk the numbers. Like when this generation are the dominant consumers in the country and not they parents or older people.

 

[trappedintime]

Here’s my pushback with this assessment though. Fiscally we haven’t seen the ramifications of this yet. We are just talking about what’s happening in real time with the younger generation. 5-10 years from now then we can talk the numbers. Like when this generation are the dominant consumers in the country and not they parents or older people.

That may well end up being true for a variety of reasons. I’d hope at some point a new line of shoes grips people. 40-50 year old shoes being made for the 10th time isn’t moving anything forward. Pure nostalgia at a certain point.

But that’s not what this conversation was about. It was in the context of that bozo claiming this was a gimmick to make up for “no innovation” and “slumping sales”. If you step back and look at the bigger picture there was no reason a multibillion dollar company would have thought a minuscule release with some cheap marketing around it would address either of those issues, let alone pump up Jordan retro sales.

There’s zero logic to that line of thinking, but it’s rampant due to this complete misunderstanding of Nike’s position perpetuated by people who have zero business or market knowledge. We gotta snuff out the ignorance.

 

[vegetaray123]

 

[ill4eva]

That may well end up being true for a variety of reasons. I’d hope at some point a new line of shoes grips people. 40-50 year old shoes being made for the 10th time isn’t moving anything forward. Pure nostalgia at a certain point.

But that’s not what this conversation was about. It was in the context of that bozo claiming this was a gimmick to make up for “no innovation” and “slumping sales”. If you step back and look at the bigger picture there was no reason a multibillion dollar company would have thought a minuscule release with some cheap marketing around it would address either of those issues, let alone pump up Jordan retro sales.

There’s zero logic to that line of thinking, but it’s rampant due to this complete misunderstanding of Nike’s position perpetuated by people who have zero business or market knowledge. We gotta snuff out the ignorance.

https://ca.finance.yahoo.com/news/former-nike-ceo-john-donahoe-190316815.html

What's more, Nike's lifestyle shoes, which had yielded strong sales gains initially, started to fizzle amid consumer boredom. But Nike got hooked on those brisk sales, and didn't have enough new innovative product to pick up the slack. Earlier this year, Donahoe acknowledged that innovation at a company reliant on a constant flow of new products that pushed the envelope had slowed. However, he chose to blame the rise of remote work and Zoom.

 

[Boo_Radley_]

To me this isnt complicated at all. I’m 41 years old soon to be 42. I’m not the oldest guy in here and I’m certainly not the youngest. Let people tell it Nike has been falling off my whole life, literally. I remember kids in the late 80’s buying BK’s and LA Gear. Reebok had a crazy run early - mid 90’s. Folks was saying they were gonna surpass the swoosh. Fila got hot everyone had a pair of Grant Hills. Fast forward late 90’s early 2000’s Chucks and Saucony’s and shell toes were popping again. Early 2000’s kids were wearing Vans like crazy. Then I remember a period mid to late 2000’s where sneakers in general weren’t getting copped all like that. Fashion went more upscale. Fast forward a few years adidas and Yeezy went on a historical run. Yeezy supposedly jumped over the jump man, remember that? lol. It was supposed to be a wrap. Guess what? Through all those eras nobody has been able to even get close to dethroning the King. Nikes vault is just too deep man. This **** goes in cycles this ain’t the first time Jordan’s have sat around and it won’t be the last. Not to mention the economy has been trash with all of this inflation people are being more discretionary with their spending. $220 sneakers every 2 weeks isn’t in most people’s budgets right now. I’ve seen this too many times to be a prisoner of the moment.

It’s a good thing these other brands are putting out great products and gaining market share. It’s the only thing that can keep Nike somewhat honest and make them put out better quality products going forward.

 

[mrflowers]

Are these releasing on SNKRS? I hope so only chance I got son

 

[Quiggles706]

I can almost guarantee it will be a SNKRS release, probably something like Exclusive Access. Just based on the supposedly 10k pair stock. Each of the 23 stores aren’t getting 430+ pairs.

 

[kintan]

It was supposed to be a wrap. Guess what? Through all those eras nobody has been able to even get close to dethroning the King. Nikes vault is just too deep man. This **** goes in cycles this ain’t the first time Jordan’s have sat around and it won’t be the last.

Yeah good point. Maybe on Nike's and their consumer's standards the Swoosh has lost its way, but for everyone else they're still that big fish everyone's trying to outdo.

These last few years have been rough on the brand because of their shift in focus, and smaller and rival brands are starting to take over, but I think eventually they'll be overtaken by Nike again. They'll probably showcase new innovation and classics in a few years and make bank with limited retro Jordans at the same time while all these other brands are vying for 2nd place.

But who knows? Maybe Adidas will take over the market with AE, or maybe Shaq and AI outdo everyone else. Either way, Nike/JB won't go away anytime soon.

 

[All Ready]

To me this isnt complicated at all. I’m 41 years old soon to be 42. I’m not the oldest guy in here and I’m certainly not the youngest. Let people tell it Nike has been falling off my whole life,

everything’s a cycle for sure

I’ve never in my life heard nikes falling off til recent

even when yeezy and ultra boost were going crazy people weren’t saying nike was tanking

most of the stuff you named were people wearing em cause nikes/jordans were too expensive

very few people were buying those brands over nikes outta pure love of the other brands models in the 90s

it was always I begged my mom to buy me some nikes/jordans and we came home with some k swiss

 

[mrflowers]

I left NY 8 years ago & relocated to NC. Worse decision sneaker wise & Mike is from here. How are we not getting these in NC? So trash bro!

 

[freefrombondage]

It’s all the same regurgitated social media opinion. JB sold over half a million Columbias and that chump is comparing them to some Kayanos.

I guess if you can’t do basic math that moronic assessment makes a lot of sense but Asics didn’t sell more Kayanos than XI’s last year and they retail for half the price. JB throttles Asics in sales and you’re here spreading this nonsense as if any of it checks out.

Lol, I give up. This is like telling someone Drakes music has sucked for the past 5 years and all they keep doing is talking about streams and numbers. Like Drake, Jordan Brand is still coasting off an almost autonomous machine and legacy models that have outperformed everything for the last 15-20 years. The decline is here. Most of the posters in here know it. Jordan Brand knows it. Despite the numbers still being there currently, the hype and consumer passion isn't. What are you seeing on the horizon that makes you feel confident consumers are going to continuously line up and pay premium prices for a low quality shoe that has already been retroed to death?

It's almost like you're rooting for a company who is ripping consumers off by selling them low quality rehashed versions of the same product every 5 years to have continued success with that business model.

 

[Alonso240]

Is it me, or is the back part of the collar similar to how it is on Dunk highs?

 

[headdetective]

Lol, I give up. This is like telling someone Drakes music has sucked for the past 5 years and all they keep doing is talking about streams and numbers. Like Drake, Jordan Brand is still coasting off an almost autonomous machine and legacy models that have outperformed everything for the last 15-20 years. The decline is here. Most of the posters in here know it. Jordan Brand knows it. Despite the numbers still being there currently, the hype and consumer passion isn't. What are you seeing on the horizon that makes you feel confident consumers are going to continuously line up and pay premium prices for a low quality shoe that has already been retroed to death?

It's almost like you're rooting for a company who is ripping consumers off by selling them low quality rehashed versions of the same product every 5 years to have continued success with that business model.

Well said.

 

[ill4eva]

Lol, I give up. This is like telling someone Drakes music has sucked for the past 5 years and all they keep doing is talking about streams and numbers. Like Drake, Jordan Brand is still coasting off an almost autonomous machine and legacy models that have outperformed everything for the last 15-20 years. The decline is here. Most of the posters in here know it. Jordan Brand knows it. Despite the numbers still being there currently, the hype and consumer passion isn't. What are you seeing on the horizon that makes you feel confident consumers are going to continuously line up and pay premium prices for a low quality shoe that has already been retroed to death?

To add to your point, check out the thread about the black/red 6s that are releasing next year. Obviously it’s still very early, and this community is but a microcosm of the sneaker-buying public as a whole, but if the diehards of NT are willing to skip out on an OG release because their 2019 pairs are still in good shape, imagine what the rest of the world thinks.

 

[JMB10215]

Is it me, or is the back part of the collar similar to how it is on Dunk highs?

Yeah I agree. that's why I had asked a few pages back if the collar was supposed to slant up like that because it looks weird in some pictures. Some not as bad

 

[JMB10215]

Lol, I give up. This is like telling someone Drakes music has sucked for the past 5 years and all they keep doing is talking about streams and numbers. Like Drake, Jordan Brand is still coasting off an almost autonomous machine and legacy models that have outperformed everything for the last 15-20 years. The decline is here. Most of the posters in here know it. Jordan Brand knows it. Despite the numbers still being there currently, the hype and consumer passion isn't. What are you seeing on the horizon that makes you feel confident consumers are going to continuously line up and pay premium prices for a low quality shoe that has already been retroed to death?

It's almost like you're rooting for a company who is ripping consumers off by selling them low quality rehashed versions of the same product every 5 years to have continued success with that business model.

Leave Drake out of this

 

[Magic33]

everything’s a cycle for sure

I’ve never in my life heard nikes falling off til recent

even when yeezy and ultra boost were going crazy people weren’t saying nike was tanking

most of the stuff you named were people wearing em cause nikes/jordans were too expensive

very few people were buying those brands over nikes outta pure love of the other brands models in the 90s

it was always I begged my mom to buy me some nikes/jordans and we came home with some k swiss

You didn't get out much then, because comfort, comfort, comfort. Boost is life. Yeezy jumped over the jumpman...yada yada

People have short memories, and now with social media everyone wants to be alike

This is a cycle and the same topic is broached every few years.

 

[Magic33]

Same discussions over and over, dudes lash out at JB, because they can't get a sneaker. Dudes complain when a sneaker is easily attainable.

Never change NT, never change

 

[JMB10215]

Yup I had dudes in 2016 telling me they was done buying Jordans and was wearing Chelsea boots and ultraboost/NMD/Yeezys with no socks all the time. (nasty work) Only to start buying jordans and nike dunks again in 2020