The New York Yankees announced today their new general concessions lineup for the 2009 season. Led by Legends Hospitality, the exclusive provider ofconcessions, catering and merchandising services at Yankee Stadium, the Yankees are committed to bringing
QUALITY, CONVENIENCE, VARIETY and
VALUE to fans in the inaugural season of Yankee Stadium.
QUALITY
Beginning this season, the Yankees are implementing a
"Fresh-To-Order" system, which will provide fans with the
freshest andhottest possible food.
Approximately 70% of the newly constructed concession areas in Yankee Stadium will have cooking capability - almost twice the 40% standard for new ballparkconstruction and five times the 14% that existed in the original Yankee Stadium. This capability will allow the Yankees to drastically reduce the amount ofpre-wrapped food throughout the Stadium.
One of the most unique characteristics of the Stadium, and an example of the Yankees' commitment to serve "Fresh-To-Order," is a window found inthe left-field concourse of the Field Level where fans can see butchers from Lobel's of New York preparing prime, dry-aged steaks to be served in variouslocations in the Stadium. Fresh Lobel's steak sandwiches will be sold on a cart outside this location.
CONVENIENCE
Concessions have been designed with the fan in mind. With 25 permanent concessions stands and 112 portable locations, lines will be shorter and fans can returnsooner to their seats to enjoy the game. The point-of-sale ratio for fans has increased by over 50% from the original Stadium. Moreover, no matter where fansare in the Stadium, they will be able to keep in touch with the game. Open concourses throughout the Stadium will allow continuous viewing of the action on thefield while at concession stands. Further, hundreds of state-of-the-art high-definition video monitors placed at concession stands and in dining areas willcarry the live broadcast of the game. Credit cards (Mastercard, American Express and Visa) will be accepted at all stands and, for the first time, at allcarts. Great locations to purchase food and drink include the Food Court on the third-base side of the Field Level, the Main Level Beer Garden and theBleachers Café in center field.
VARIETY
Fans visiting Yankee Stadium will immediately notice the increased range of options, with
something for every taste from traditional favoritesto New York's best foods making their Stadium debut, along with new cuisine, healthy alternatives and child-friendly options.
Traditional Favorites:
- Bazzini nuts
- Carl's Steaks
- Carvel Ice Cream
- Cracker Jack
- Famous Famiglia Pizza
- French's Mustard
- Hebrew National
- Heinz Ketchup
- Mike's Arthur Avenue Italian Deli, featuring zeppoli and antipasto
- Nathan's Famous, serving hot dogs in natural casing
- New York Pretzel
- Premio Sausage, serving grilled coiled sausages
- Poland Spring Water
- Tyson chicken
- Utz Potato Chips
Stadium Debuts:
- Boar's Head made-to-order deli sandwich stand, including soups and salads
- Brother Jimmy's BBQ
- Dunkin' Donuts Coffee
- Highlanders traditional ballpark food with a New York flair, including hot dogs with sauerkraut and "pushcart" onions
- Johnny Rockets
- Lobel's of New York
- Moe's Southwest Grill
- Otis Spunkmeyer
- Pepsi Cola Products, including Lipton Iced Tea, Tropicana Lemonade and Gatorade
- Tommy Bahama's Bar serving mixed drinks
- Turkey Hill Ice Cream
New Cuisine:
- Garlic Fries stand, a staple of West Coast ballparks
- Latin Corner, serving hot-pressed Cuban sandwiches, nachos and burritos
- Noodle Bowls stand with other Asian-inspired items
- Soy Kitchen sushi and salads
- Triple Play Grill, offering beef and chicken sliders, and Lobel's steak sandwiches
Healthy Alternatives and Specialty Items:
- Melissa's, a traditional farmers market, carrying fresh fruits and vegetables
- Various Glatt Kosher options
Child-Friendly Options
- The Big Apple stand, offering candy, caramel and chocolate-dipped apples
- Dale and Thomas popcorn stand
- Kids Cart with school-lunch favorites and smaller-portion items, such as peanut butter and jelly sandwiches, milk, small hot dogs and Kozy Shack Pudding
VALUE
The Yankees continue to offer
exceptional value on food and merchandise. They are offering a $3 hot dog, a $3 soft drink and a $6 beer.Traditional Stadium fare, such as hot dogs, peanuts, popcorn, sausages and Cracker Jack, remain the same price as last season. New sizes of soda, manyincluding a souvenir cup, are offered at a variety of prices. In addition, a Family Value Line of merchandise has been created with low-priced items, includingpennants, Yankees T-shirts, key chains, and more.
FULL-SERVICE DINING
Stadium attendees and the general public will have the opportunity to enjoy full-service dining at restaurants in Yankee Stadium all year long. The
Hard Rock Cafe and
NYY Steak will provide upscale alternatives to Stadium concessions and exciting new dining options for theneighborhood with entrances both inside the Stadium and at street level. The Hard Rock Cafe, located at Gate 6 on the corner of 161st Street and River Avenue,will house memorabilia from top artists with an emphasis on New York talent. NYY Steak located above the Hard Rock Cafe, will offer a first-class diningexperience with a menu featuring USDA prime dry-aged beef, fresh seafood and an extensive wine list.
NEIGHBORHOOD OUTREACH
The Yankees want to ensure that the local Bronx community and the greater New York metropolitan area are positively affected by as many aspects of the newStadium project as possible. To that end, the Yankees are proud to have
hired approximately 4,000 union workers to staff concessions in theStadium throughout the season, with approximately 2,500 individuals working on any given game day. Additionally, the Yankees will continue their policy of
donating leftover edible food to those in need, this year working with the Rock and Wrap It Up program and the Food Bank of New York, whichwill work together in picking up food from the Stadium and delivering it to shelters, soup kitchens, senior centers, youth programs and other emergency andcommunity food programs throughout the Bronx.
GREEN INITIATIVES
Concession operations incorporate the eco-friendly initiatives found throughout the facility. The
Yankees Sustainability Facility Programensures the efficiency of all equipment while focusing on energy reduction. Beverage cups in the Stadium are made of biodegradable material instead ofpetroleum-based plastics, and the Yankees are committed to purchasing paper products that are 100% recyclable. By composting and recycling cardboard, glass,metal, plastics and paper, approximately 40% of the Stadium's trash should be diverted away from landfills, resulting in fewer trash pickups.
GATE OPENINGS
Yankee Stadium concessions will begin serving food when Stadium gates open, approximately three hours prior to the scheduled start times of games. Gates willopen at 10:00 a.m. for games with a 1:05 p.m. scheduled start time, at 1:00 p.m. for 4:10 p.m. starts, at 4:00 p.m. for 7:05 p.m. starts, and at 5:00 p.m. for8:05 p.m. starts.
About Legends Hospitality, LLC
Legends Hospitality LLC, is a premier provider of hospitality and merchandising services for a growing list of clients. The company is a joint venture betweenthe New York Yankees Baseball Club, the Dallas Cowboys Football Club, Goldman Sachs and CIC Partners. Headquartered in Newark, New Jersey, Legends operates,promotes and develops a broad range of catering, concessions, retail merchandising and other facility management services for sports, entertainment andrecreational facilities.