The proper way would have been for the countdown to expire and to be presented with the quiz. Passing the quiz 100% gives you access to product page and done. That would have actually rewarded those of us who took in all the Nikecraft info BEFORE the quiz hype and everything bubbled up, and would have kept resellers away. There's no way dudes just looking to flip were watching the videos. I rarely get salty over kicks but this was a complete joke, as is the case for every Nike collab nowadays. Zero information from Nike, incorrect information from Tom Sachs himself. I enjoyed the content, and I like Tom Sachs so it is what is, but god damn.