Get out your pop corn. Adidas is suing Nike https://www.theverge.com/2022/6/14/23167306/adidas-sues-nike-adapt-sneakers-running-apps
Initially reported by Reuters and Complex, the lawsuit pertains to a number of Nike’s digital products. Adidas claims that the Nike Run Club, Training Club, and SNKRS apps infringe its patents related to features like audio feedback during workouts, GPS tracking, training plans, integration with third-party accessories like heart rate monitors, and the ability to reserve and buy limited-edition sneakers. These are basic features on several running and fitness tracking apps, and this isn’t the first time Adidas has gone to court over it. In 2014, Adidas sued Under Armour over its Map My Fitness app. The two companies eventually settled, with Under Armour agreeing to pay Adidas a licensing fee.
The company also specifically cited its Confirmed app. Adidas introduced the app in 2015, billing it as a way to give customers insider access to its brands and exclusive sneaker releases. Nike’s SNKRS app was launched soon after and basically does the same thing for Nike’s sneakers.
The Adidas_1 automatically adjusted the stiffness of the shoe depending on the environment or running style. photo by Adidas via Getty Images
Adidas also named Nike’s adjustable Adapt sneakers as infringing upon the Adidas_1. The Adidas_1 were a running shoe that featured a motor inside the sole and a heel sensor to adjust the “stiffness” of the shoe in real time. Meanwhile, Nike’s Adapt technology got a lot of buzz as it reminded consumers of the self-lacing sneakers featured in the classic sci-fi film Back to the Future. The purpose of the two shoes is arguably different, however. The Adidas_1 were meant to be an all-in-one shoe for runners, while Nike’s various iterations on its Adapt sneakers were more about accessibility and comfort.