Heightened and it's really sad for me to say that.
No more purity. I can still see it and value it, but from a bystander standpoint, it's changed. It's hard for me to imagine the days when I woke up in the morning and turned on games (that weren't my teams) just to watch for the sake of watching sports. Almost like an adult trying to be entertained by cartoons.
It's funny though...I still do that with golf and tennis(have never bet a penny on either). My passion always was with the big 3 (NFL, MLB, NBA), but when I really want to just enjoy it's rarely the NFL anymore. I've grown to start a disdain for it, to be honest. Just give me that Vikes SB and I'm gone. Also why baseball is and forever my #1. Betting or not...I can watch/listen to that all damn day.