it's because oversaturated the market for those shoes
there were weekends when ~8 NMD colorways released not to mention that there might have been 3-4 new UB colorways from the same week
i don't think they are struggling that much, they've managed to really take a good chunk of market share from nike, constantly at double digit increase every quarter iirc
but they've really only relied on boost and no other tech comes to mind like nike is churning out (or marketing as such)
They weren't quick to discount them. They were 140 for months before they discounted them and didn't start moving outside the ibas CW until they had them for about $50 dollars. Hell most of the online retailers and brick stores still got dang near fsr of every non black CW of the vol 2's. I love mine but overall people weren't messing with them so to sell them they have to drop the prices or have them stay stinking in the warehouse.
nah, i definitely saw the first few colorways discounted within a month, at least 30% off and i believe it was finishline
even the vol 1s after the initial hype, the first colorway were discounted and i could have had for ~$80-$90 within a month, i distinctly remember because it was on macys.com which is curated/ran by finishline
some of the lillards were discounted too though i think that stayed longer at retail in-stores
and the crazy explosives were so scarce that it seemed like adidas didn't even want to sell them, i was looking for the first gen crazy explosive highs in-store everywhere and i think they released like 5 pk colorways total
then everyone was waiting and willing to pay $200 on the byw's and the initial pair with all the hype during asg dissipated because adidas released like 100 pairs and now i am not even sure they are selling well now that they released light colorways
but bball shoes sales are just down all around, nikes had discounts on some of their sigs too just not as deep as adidas and not as quick especially on their big sigs models, the kd's were on sale early but not the brons, kobes or kyries iirc (some stores might have had a $10 off here and there but nothing too drastic)