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Also I'm not sure why y'all are acting like hype doesn't matter to JB. We see them do fake sellouts on every other snkrs release to make certain releases look more sought after than they actually are.
Hype, demand, and profit are all intertwined. There's little to no hype around JB right now so they're playing the long game... Make a few of your most sought after shoes limited to create the illusion of hype, yes you're missing out on short term profits but if all goes to plan, JB should be in a much better position in a year or 2. Personally, I wouldn't do it this way but this is the strategy they seem to be going withWe never said it didn't. But hype only matters if it's making them money.
What good is hype if it isn't helping the bottom line?
Hype, demand, and profit are all intertwined. There's little to no hype around JB right now so they're playing the long game... Make a few of your most sought after shoes limited to create the illusion of hype, yes you're missing out on short term profits but if all goes to plan, JB should be in a much better position in a year or 2. Personally, I wouldn't do it this way but this is the strategy they seem to be going with
Then get blamed for not buying this bsMaking the Breds limited won't make these sell.
Emotional about what? These shoes were already offered to me at a price that I think was outrageous.. I’m still gonna have em. I just think your views are laughableNope. Just looking at it from JB's point of view... I understand y'all are emotional right now so I'll cut y'all some slack.
Is this an actual release?!!!Making the Breds limited won't make these sell.
Why not just make better quality releases across the board? You can lower stock so things don’t rot but also space out release and at least make enough that things decently sellout.Hype, demand, and profit are all intertwined. There's little to no hype around JB right now so they're playing the long game... Make a few of your most sought after shoes limited to create the illusion of hype, yes you're missing out on short term profits but if all goes to plan, JB should be in a much better position in a year or 2. Personally, I wouldn't do it this way but this is the strategy they seem to be going with
These ugly and unnecessary. Do better JBMaking the Breds limited won't make these sell.
Seriously. Im not buying another pair of Jordans till the WC 4’s this summer. Maybe those Black metallic 5s…To much going on in the world to cop every drop.Limiting bred 1s won’t make Jordan 8s sell… I’m sorry.
This was an all around bad decision by JB, and it’s gonna hurt even more when releases after this sit because people are still salty about missing these.
You may be right about retros in general, but this could help regenerate some 1 hype if the right people are seen wearing a shoe that nobody could get.Limiting bred 1s won’t make Jordan 8s sell… I’m sorry.
This was an all around bad decision by JB, and it’s gonna hurt even more when releases after this sit because people are still salty about missing these.
Og and 2016
TikTok kids have moved on from AJ 1s though.You may be right about retros in general, but this could help regenerate some 1 hype if the right people are seen wearing a shoe that nobody could get.
My Travis Kelce comment was a little tongue in cheek, but I’m sure that Jordan Brand is going to go out of their way to make sure that the right celebrities get these. The “right celebrities” being those who appeal to teenagers and young adults in their early 20s.
That’s what drives a lot of hype for the TikTok generation.
Right.TikTok kids have moved on from AJ 1s though.
I feel like JB should try and push 5s and 6s like this instead.