Tinker Hatfield Says Nike Is Excited to Deliver LeBron 'Groundbreaking' Sneakers in LA
"I think we're all excited about the fact that LeBron is really still interested in winning more championships," said Hatfield. "He's coming to LA to do that. We're all excited to participate. If we can help him do that by, first of all, designing a product that helps him play at his highest level, that's job one. Job two, of course, is how can we leverage his personality moving to LA and kind of build a nice story around that. And then, of course, from that, style can be unique and interesting and it can be what I would call a groundbreaking kind of product."
As of now, there's not a confirmed launch date for the
Nike LeBron 16, but fans can expect more consumer-driven releases next season.
"We're always looking for opportunities to not just design products, but to leverage storytelling into meaningful designs that people can connect with," said Hatfield.