via La MJC
"While the London Olympics opening this weekend, Nike launches Flyknit, its latest technological innovation.
Launch of the limited edition exclusively HTM France Stadium in Paris and colette this Saturday, July 28.
The Olympics are often synonymous with technological revolution for the brand swoosh. And 2012 is sure to appeal. Beaverton brand is preparing to officially open Flyknit, its latest innovation, and thus allow many athletes to boost their level of performance ... Explanations and recall facts.
February 2012, New York City. Mark Parker (Nike CEO), along with Carl Lewis, is a preview of the technology and its early versions FlyKnit products. Directly based on the technique of knitting, this new process provides a second skin, conforming completely to form foot.
While the search for ultra comfort is almost driven to its peak, the first products bénéficiants Technology FlyKnit are simply stunning lightweight: 160 g for 42 Flyknit Racer in size, is almost the weight of the smartphone that you use every day! We know many runners who already salivating ahead ...
Comfort, loss of the glue, the stitching and redundant materials, lightweight Supreme ... If Flyknit repels lmites in terms of innovation and pure hard, the new technology and its first models perform another feat - probably the most complicated achieve - They agree to all the basketball junkies all over the world!
Veteran collectors, new comers, runners, all agree that in terms of style, the two and Flyknit Flyknit Racer Trainer + are among the most beautiful creations out in recent years, all brands. Also, to better prepare the public output, Nike has had the intelligence to revive HTM limited editions, these special lines devised jointly by Hiroshi Fujiwara, Tinker Hatfield and Mark Parker. The strategy is obvious: Build the desire among purists as ever with superb limited editions very hard to get and let the magic influence networks that operate a few months later on the general public.
Six months after the first press conference and outputs in HTM few strategic towns, the results are compelling: While the world of sneaker wants Flyknit while they are not even mounted on the catwalks of London Olympics !
The six new variations of colors HTM Flyknit + Trainer come to France this Saturday, July 28. Limited to 260 pairs per color for the whole world, they are among the rarest Flyknit placed on the market in 2012. In France, you can get them in that Stadium and colette Paris. The quantities available are very few, and it will probably take the public out of school to satisfy the greatest number.
Limited edition HTM at the end of July and General Release later this year? The debate is open, the countdown is started. See you Saturday, July 28."
rolleyes
