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MCHG got a LOT of negative press. It was more widely regarded in the public than in the media. Almost the flip of Yeezus.Thats the media's reaction but the public's reaction was quite different. Hell even MCHG got decent reviews but was slammed by the general public a while after it came out.what
what negative reaction?
Professional ratings
Aggregate scores
Source Rating
Metacritic 85/100[5
Review scores
Source Rating
Allmusic 4.5/5 stars[51]
Chicago Tribune 3/4 stars[16]
Entertainment Weekly A−[52]
The Guardian 4/5 stars[53]
Los Angeles Times 3.5/4 stars[17]
New York Daily News 5/5 stars[21]
Pitchfork Media 9.5/10[54]
Rolling Stone 4.5/5 stars[55]
Spin 8/10[56]
USA Today 4/4 stars[57]
MCHG sold though. Yeezus didn't. Part of that could be due to the fact that it never (and still hasn't) had a real single and outside the SNL gig, new slaves projections on the building (which could have been huge if he'd followed it up with real promo) NY Times interview (which dropped 4 days before the album leaked) and Governors Ball show, he didnt really promote and sell the album at all.
I think if he had pushed it the way he usually does (radio single, GOOD Fridays, tons of features, video, live shows) he would have done typical Ye numbers (even Magna Carta sold 528,000 before dropping down to 129k the 2nd week then like 70k after that. Same with Drake) but Kanye wanted to pull a punk rock anti-marketing, be it because he thought he'd sell no matter what or maybe he really doesn't care anymore, and it ended up not performing as well in stores as most of his previous stuff even though this was one of his best reviewed albums to date.