^
Why not? GGG's ratings on HBO have increased with every appearance, and he's continuing to build his brand. If the fight does well on PPV, the excuse that "he doesn't bring money to the table" is no longer valid. Undercard is loaded too...
Lemieux has built himself up nicely since the two fluke losses and hell based on power and skill, I'd give him a live shot to pull of the upset.
Style wise, you can't tell me this isn't a good matchup. Or would you rather GGG continue to fight guys who get touched once then drop to the canvas cause it ain't worth it...
P.S. Lemieux/Rosado was on HBO. I was at the Barclays that night, believe it or not...both of them had a live fan base show up for a card with no "REAL" names.