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From following trends and magazines. These brands are as big as they are because they know how to take advantage of trends. It's all about timing, they stay close to the "street" to see which products are doing what.Can anyone fill me in on how different brands come out with the same themes for their new lines. For example, when we first started seeing camouflage all the sneakers retailers had it on their shoes at the same time. Same with studs, now the suede etc.. Its like they all meet up and are like, "ok next season everyone do their own interpretation with this material or pattern".