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This is the era of joint albums. Does it work better for streaming? Trying to understand why this became so trendy. Sometimes they’re forced as hell, seems like it makes a lot of sense financially.
I’d definitely be down for a Ma$e and Cam joint album. If there was ever a time to do it, it’s now.
they’re basically taking the youtube blueprint
most popular people on youtube collab with other popular people and it’s a guaranteed million plus views and more new eyes
also element of surprise and less pressure on the individual artists
if it sounds bad it’s just a commercial, if it’s good it’s a platform to make more and with other people