Nike is really a monopoly in the sports brands world. It's like if Apple bought out LG, Motorola, Nokia, and Nexus. Leaving only Samsung and Sony to compete. It would forcibly pressure consumers to buy their products. The people especially, who do not like Apple would be left with little choice. That how it feels with this Nike/JB world we live in. The only hope I have for a change, is if JB felt that they could be bigger without Nike and split. That would shake the sneaker world up a bit. It won't really change people's preference for rocking J's though. Times have really changed since the 90's and early 2k's. EVERYBODY likes sneakers now and more than likely Jordans are the choice. Whether they're hipsters, rockers, skateboarders, athletes, nerds, *** wipers....they ALL LOVE Jordans!! CRAZY!! As for Reebok....they will stay around with Adidas. Adidas will continue to make use of the investment. As has been stated, they do need better marketing.