- 25,831
- 15,061
- Joined
- Jul 30, 2011
I'm not sure if Nike is conceding but it sounds like they have an idea of what they're willing to pay for these kit deals so that they remain profitable & won't deviate from whatever that price point is. During the 10 year period, Adidas will have to gross a billion Euros plus the cost of production & marketing to break even. That's a tall order.