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OK guys let's really examine who is really to blame for the switch in sneaker quality, style and colorway by Nike:
IMO, prior to the mid 2000s young ppl and adults who bought Nike bball sneakers actually cared for the coherence of the sneakers with sporting/athletic outfits and actually used their sneakers on the bball court more often, thus forcing Nike to produce durable quality and be much reserved with colorways (athletically-acceptable colorways only EX: jersey colors or neutral colors of grey, blue, red...). But the more kids began to attach to TV role models rather than athletes, and the more they started realizing the high retail price of sneakers, they started wearing bball sneakers only when "worth it" (hanging out, showing off, going out...), thus giving birth to the Lifestyle era; where Nike (aware that kids were no longer testing their sneakers in tough bball-court-condition and also no longer caring for athletic coherence in color) began to produce random colorways/styles (DTRT, fusions, candy packs...) as to appeal to the new majority which was non-athletic kids, and the outcome of this for Nike is poorer quality, more random colors, and higher prices
Cliffs:
- back then bball sneaker-lovers actually used their shoes on the court more often and were more into the athletic side of sneakers which forced Nike to be reserved in colorways and produce adequate quality
- after the mid 2000s, kids became less prone to test their sneakers on the court due to high cost and being exposed to the media/music which portrayed sneakers as a sign of coolness rather than a sign of loyalty to a particular player/team/brand, and therefore Nike got a lucky break and began catering to the less demanding and much larger non-athletic customers
do you agree or what's you take on this??
IMO, prior to the mid 2000s young ppl and adults who bought Nike bball sneakers actually cared for the coherence of the sneakers with sporting/athletic outfits and actually used their sneakers on the bball court more often, thus forcing Nike to produce durable quality and be much reserved with colorways (athletically-acceptable colorways only EX: jersey colors or neutral colors of grey, blue, red...). But the more kids began to attach to TV role models rather than athletes, and the more they started realizing the high retail price of sneakers, they started wearing bball sneakers only when "worth it" (hanging out, showing off, going out...), thus giving birth to the Lifestyle era; where Nike (aware that kids were no longer testing their sneakers in tough bball-court-condition and also no longer caring for athletic coherence in color) began to produce random colorways/styles (DTRT, fusions, candy packs...) as to appeal to the new majority which was non-athletic kids, and the outcome of this for Nike is poorer quality, more random colors, and higher prices
Cliffs:
- back then bball sneaker-lovers actually used their shoes on the court more often and were more into the athletic side of sneakers which forced Nike to be reserved in colorways and produce adequate quality
- after the mid 2000s, kids became less prone to test their sneakers on the court due to high cost and being exposed to the media/music which portrayed sneakers as a sign of coolness rather than a sign of loyalty to a particular player/team/brand, and therefore Nike got a lucky break and began catering to the less demanding and much larger non-athletic customers
do you agree or what's you take on this??